Hometown Flavor འབྲས་ཕུའི་སྒྲིལ་ཆས།

Press Kit

Unique Properties

As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.

Dimensions & Packaging

Width 145mm x Length 200mm x Height 40mm

Tags

Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted

Production Technology

The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.

Design Challenge

How to use vision to express taste is the most challenging part of design.

Research

This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.

Inspiration

Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.

Project Duration

The project started in March 2021 in Kunming and finished in May 2021 in Kunming

Operation Flow

Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.

Image Credits

Image#1: Illustrator, Liu Sirong, Portrait, 2020.