Zhenjiu Zhencang Chinese Baijiu ཆང་རིགས་ཀྱི་ཐུམ་སྒྲིལ་བཟོ་བཀོད།

Press Kit

Unique Properties

The design and the different materials presented are extremely visually appealing ,topical and collectible. The overall shape also resembles a sailboat riding the wind and waves.
The bottles are displayed on a pearl shell-shaped bottom tray, like the "Birth of Venus" by Italian painter Sandro Botticelli. Let western consumers also feel the noble and beautiful products.
The crystal base is carved with an ancient winery (LED light shows the long history of the enterprise)

Dimensions & Packaging

520mmx250mmx370mm

Production Technology

Metal, wood, PMMA, LED light, plastic

Inspiration

Pearl is used to reflect the brand culture of "Zhenjiu" and interpret the meaning of "treasure among liquors".
Pearl symbolizes "nobility" and "preciousness". The process of making wine and the process of forming pearls are both "the art of time", which are highly compatible with the culture they convey. So, we conveyed the brand culture of Zhenjiu through the shells and pearls: precious, scarce and high-end. It also allows consumers to better understand the brand culture of the product.