Not Always Fun པར་བསྒྲགས་ཚོགས་གསལ།

Press Kit

Unique Properties

Harlequin syndrome is a syndrome affecting the autonomic nervous system and is associated with absence of sweating and flushing of skin on one side of the face. The key visual illustrations are based on the juxtaposition of the different representations of harlequin aiming to shed light on the disparity between the comical representation of the character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.

Dimensions & Packaging

This ad is used in print and digital media, ranging from 70 x 100 cm poster, to A4 print page and different sizes of banners.

Tags

craft, illustration, ad, social, craftsmanship, print, poster, design, art direction

Production Technology

Meticulously crafted illustration is all it is used to achieve the final result.

Design Challenge

The creative is a juxtaposition of the two opposing sides of Harlequin - one is the light-hearted comical character and the other is the serious medical condition. To integrate those sides of the same character yet different characteristics and not ironize or victimize people suffering from the syndrome was the most difficult part.

Research

The main research that was held was about the Harlequin syndrome itself and how rare diseases are addressed.

Inspiration

The key visual illustrations are based on the juxtaposition of the different representations of the word harlequin aiming to shed light on the disparity between the comical representation of the harlequin character and the reality of living with Harlequin syndrome, emphasizing the need for greater understanding and awareness of the condition.

Project Duration

The project was developed during the first trimester of 2023.

Operation Flow

This is not relevant to the category presented.

Image Credits

Creative Director Yana Okoliyska
Illustrator Yana Okoliyska
Copywriter Dessislava Pavlova
Agency Squared