Flatiron སྒྲོན་མེ།

Press Kit

Unique Properties

Flatiron is a collection of lamps characterized by a structure that is as essential as it is of great visual impact. A laser-cut metal sheet with a single fold, this is enough to have a product with great prominence.

Dimensions & Packaging

Width 350mm x Depth 200mm x Height 1900mm

Tags

Lighting, lighting design, design, winner, italian design, egle, floorlamp, lamp

Production Technology

Lasercut metal sheet with a single fold for the structure. Dimmerable LED strip as a light source.

Design Challenge

Bruno Munari once said that to complicate things is easy, while to simplify things is very hard. Achille Castiglioni was convinced that the designer should delete, delete, delete and at the end find the core aspect of the design. Flatiron comes from the combination of this two references. A simple metal sheet with just one fold that encases the light source. The challenge has been to reduce the project to the minimum amount of elements.

Research

Starting from a deep research on floor lamps, we focused then on understanding which could be the right kind of light source. Because the aim of this product is not to be a technical lamp, but to be an decorative ambient lamp, the diffused light is the right choice and the shape of the structure itself orientates the beam. We invested a lot of time in the selection of the right light source because we wanted it to be warm and dimmerable.

Inspiration

The combination of the world of origami and the world of architecture is what is at the base of Flatiron family.
The name itself has two meaning. First is a reference to the famous building in Manhattan with a triangular shape. Than explains how it is made, starting from a simple flat sheet of iron.

Project Duration

Development of the project took 4 months and took place in Milan

Operation Flow

Simply plug the lamp, press the dimmer and you can turn on or off the lamp and dimm the intensity of light

Patents

Patented 2023

Image Credits

MrSmith Studio