Freeway Loud ཆ་གསུམ་ལྡན་ཐོན་རྫས་སྒུལ་རིས།

Press Kit

Unique Properties

The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.

Dimensions & Packaging

1920X1080

Tags

shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi

Production Technology

The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.

Design Challenge

The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.

Research

The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.

Inspiration

We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.

Project Duration

The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.

Operation Flow

The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.