Dizajn ZhuZi Art Knjiga od dizajnera Xi Alice Zong je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Štampanih i Objavljenih Medija.

ZlatoŠtampa· 2020

ZhuZi Art Knjiga

autor Xi Alice Zong

Klijent: ZHUZI Art Center

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Štampa

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Boje

Dizajn

O dizajnu ZhuZi Art Knjiga

Nanjing Zhuzi Art Museum objavljuje seriju izdanja knjiga za sakupljena djela tradicionalne kineske kaligrafije i slike. Svojom dugom istorijom i elegantnom tehnikom, tradicionalne kineske slike i kaligrafija njeguju se zbog svoje visoko umetničke i praktične privlačnosti. Pri dizajniranju kolekcije korišteni su apstraktni oblici, boje i linije za stvaranje dosljedne senzualnosti i isticanje praznog prostora u skici. Napor se poklapa s umjetnicima u tradicionalnim stilovima slikanja i kaligrafije.

Priznanje

O nagradi Zlatna nagrada A' Design Award

ZhuZi Art Knjiga je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da ZhuZi Art Knjiga bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. ZhuZi Art Knjiga stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: A series of the Book editions for the collected works of traditional Chinese calligraphy & Chinese painting is published by Nanjing Zhuzi Art Museum. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal. When designing the collection, abstract shapes, colors, and lines was used to create a consistent sensuality and highlight the blank space in the sketch. The effortless coincides with artists in traditional painting and calligraphy styles.
Dimenzije i pakovanje: Width 10 inch x Height 13 inch, soft cover editions
Oznake: Book Design, Typography, Graphic Design, Layout Design, Illustration
Tehnologija proizvodnje: After researching for the traditional Chinese calligraphy & Chinese Painting, I interviewed each artist and collected their painting & calligraphy art pieces that they would like to feature in the books. Then I created the different theme & logos for each book. The layout of the books are done in Adobe InDesign. Then made the application with photography and Adobe Photoshop, Adobe Lightroom CC.
Dizajnerski izazov: The challenge of this project is to keep the authenticity of the traditional Chinese painting & calligraphy and the visually pleasing modern design layout. To have a better understanding of the balance of both traditional & modern visual styles, I interviewed most of the calligraphers and Chinese painters, collected their opinions and suggestions after several draft options and finally came up with the best solution that could blend both styles well and show in the book design.
Istraživanje: The research included traveling back to China and visiting multiple cities, people & their families, learning about the authentic traditional Chinese Painting & Calligraphy. Learning about how Chinese people are thinking about the traditional Chinese Painting & Calligraphy and why each element are so exquisite and made such luxuriant cultural implication of China.
Inspiracija: This collection of book editions was inspired by traditional Chinese painting & Chinese calligraphy art. With its long history and elegant technique, the traditional Chinese paintings & calligraphy is treasured for it's highly artistic and practical appeal.
Trajanje projekta: The first edition started in February 2019 in both China & U.S. and finished in May 2019. All four editions were published by ZHUZI Art Center.
Tok rada: With all the visual concepts in mind, and with all the Chinese painting & calligraphy art collected as digital art, 4 book editions started to developed, where each book is made out of the combination of the traditional Chinese element, bringing all the inspirations together and creating a unique, delicate Chinese style of impressionistic, which shows exquisite elegance and luxuriant cultural implication of China.
Patenti: Copyrights belong to Xi Alice Zong, 2020.
Članovi tima: Xi Alice Zong
Autorstvo slika: Image #1 Chinese Calligrapher: Ziliang Guo
Optional Image #1 Chinese Painter: Dongli Pan
Optional Image #3 Chinese Calligrapher: Deling Zhu
Optional Image #4 Chinese Calligrapher: Zuotang Yang