Problue Annual Posters Primarna funkcija: Poster by JBBC Branding Consultancy

Problue Annual Posters Primarna funkcija: Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Fotografije i Foto Manipulacije Competition Category.

SrebroFotografija· 2020

Problue Annual Posters Primarna funkcija: Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

Srebrna nagrada A' Design Award Winner in Fotografija Category

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Verified Award Winner

Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Primarna funkcija: Poster

Problue godišnji posteri su serija štampanih postera kreiranih za brend za ronjenje. Svaki poster prikazuje jednog modela koji nosi i elegantnu gradsku odjeću i ronilačko odijelo, tako da je prelaz između svakodnevnog života i ronjenja učinjen vidljivim. Sivo plava boja je primijenjena na gospodinu radi elegancije, a crvena boja je primijenjena na dami. Maskirna peraja upućuju na kretanje urbanog života. Kontrasti su namjerno raspoređeni, poput brzog i mirnog, svakodnevne odjeće i ronilačkog odijela, glatkog i oštrog. Svaki poster mjeri 420 sa 594 milimetra.

The Recognition

About the Srebrna nagrada A' Design Award

Problue Annual Posters Primarna funkcija: Poster je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Problue Annual Posters Primarna funkcija: Poster bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Problue Annual Posters Primarna funkcija: Poster je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd