Lei Shing Hong Forest Food Court Zidna umjetnost i identitet by Jansword Zhu

Lei Shing Hong Forest Food Court Zidna umjetnost i identitet by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2020

Lei Shing Hong Forest Food Court Zidna umjetnost i identitet

by Jansword Zhu

Client: Jansword zhu

Srebrna nagrada A' Design Award Winner in Grafika Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Lei Shing Hong Forest Food Court Zidna umjetnost i identitet

Forest Food Court je restoranski prostor smješten u poslovnoj zgradi koju je dizajnirao poznati japanski arhitekta Kuma Kengo u Pekingu. Centralni koncept arhitekture je "Šuma u gradu." Brendiranje i ogromna zidna umjetnost dimenzija 6m*150m proizašli su iz ovog koncepta. Predivna grafika i opušteni potezi donose opušten, organski ali urbani tok kroz ozbiljnu poslovnu zgradu. Polu-apstraktna ilustracija balansira atmosferu kancelarije i izbjegava da bude previše dječja ili slatka.

The Recognition

About the Srebrna nagrada A' Design Award

Lei Shing Hong Forest Food Court Zidna umjetnost i identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Lei Shing Hong Forest Food Court Zidna umjetnost i identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Lei Shing Hong Forest Food Court Zidna umjetnost i identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
Dimensions & Packaging: 6m*150m (Wall Art)
Tags: Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
Production Technology: Ai Software, sub-transparent glass foil
Design Challenge: To avoid the illustration to be too childish, while keeps it vigorous and vivid.
Research: The interview of Clients and people work in the office.
Inspiration: Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
Project Duration: The project started in May 2019 and finished in August 2019 in Beijing.
Operation Flow: One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
Patents: Copyrights belong to Lei Shing Hong & Jansword Zhu .
Team Members: Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu