KitKat Chocolatory Komercijalni Dizajn Enterijera od Justin Vinet - Model/ctzn

Dizajn KitKat Chocolatory Komercijalni Dizajn Enterijera od dizajnera Justin Vinet - Model/ctzn je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

ZlatoEnterijer· 2020

KitKat Chocolatory Komercijalni Dizajn Enterijera

autor Justin Vinet - Model/ctzn

Klijent: Unique Store Fixtures

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu KitKat Chocolatory Komercijalni Dizajn Enterijera

Na inovativan način predstavite koncept i cjelokupnu marku kroz dizajn trgovine, posebno za kanadsko tržište i klijentelu Yorkdale. Upotreba iskustva prethodnih skočnih i međunarodnih lokacija za inoviranje i promišljanje cijelog iskustva. Napravite ultra-funkcionalnu trgovinu, koja će dobro poslužiti za veoma visok, zamršen prostor.

Priznanje

O nagradi Zlatna nagrada A' Design Award

KitKat Chocolatory Komercijalni Dizajn Enterijera je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da KitKat Chocolatory Komercijalni Dizajn Enterijera bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. KitKat Chocolatory Komercijalni Dizajn Enterijera stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Oznake: pop-up, interactive, branding, experience, flagship,
Tehnologija proizvodnje: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Dizajnerski izazov: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Istraživanje: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspiracija: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Trajanje projekta: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Tok rada: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patenti: Copyrights belong to Nestle, 1911
Članovi tima: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Autorstvo slika: Photographer: One Method, 2019