Debes Intervenir Sigurnosni plakat od Eduardo Walles

Dizajn Debes Intervenir Sigurnosni plakat od dizajnera Eduardo Walles je visoko cijenjeni dobitnik prestižne nagrade 2020 Željezna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ŽeljezoGrafika· 2020

Debes Intervenir Sigurnosni plakat

autor Eduardo Walles

Klijent: tApp

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Debes Intervenir Sigurnosni plakat

Debes Intervenir je kampanja sigurnosnih plakata za radno mjesto, kreirana za industrijsko postrojenje. Plakati prikazuju ispravnu i neispravnu upotrebu alata i objekata. Svaka scena fokusira se na trenutak neposredno prije nego što se dogodi nesreća. Stripovski stil korišten je kako bi se izgradila prijateljska i jasna veza sa radnicima. Ilustrovani lik vodi osoblje kroz svaku poruku. Ilustracije su izrađene pomoću alata za vektorsku ilustraciju kako bi se zadržala organska i opuštena linija, a zatim obojene i komponovane pomoću softvera za obradu slika. Svaki plakat je odštampan na stirenu i mjeri 900 sa 600 milimetara.

Priznanje

O nagradi Željezna nagrada A' Design Award

Debes Intervenir Sigurnosni plakat je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Debes Intervenir Sigurnosni plakat bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Debes Intervenir Sigurnosni plakat se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Dimenzije i pakovanje: Styrene 900 mm X 600 mm. Depth. 50
Oznake: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Tehnologija proizvodnje: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Dizajnerski izazov: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Istraživanje: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Inspiracija: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Trajanje projekta: The project started in September 2016 and finished in November 2016 in CDMX.
Tok rada: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Patenti: None, everything was created form scratch.
Članovi tima: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Autorstvo slika: None, everything was created form scratch.