SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo od SberBank Online Design Team

Dizajn SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo od dizajnera SberBank Online Design Team je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Mobilnih Tehnologija, Aplikacija i Softvera.

SrebroMobilni· 2021

SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo

autor SberBank Online Design Team

Klijent: Sberbank

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Mobilni

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O dizajnu SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo

SberBank Online je aplikacija za mobilno bankarstvo razvijena za veliku rusku banku. Gotovo svi bankarski proizvodi banke dostupni su online putem aplikacije. Tradicionalne bankarske usluge kombinovane su sa funkcijama životnog stila kao što su chatovi, priče i katalog. Šarene razglednice i naljepnice mogu se dodati novčanim transferima kako bi bili ličniji. Kada transakcija traje duže, prikazuje se animirani ekran umjesto prazne stranice za učitavanje. Glavni ekran i ekran dobrodošlice personalizovani su prema lokaciji i dobu dana.

Priznanje

O nagradi Srebrna nagrada A' Design Award

SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. SberBank Online Primarna funkcija: Aplikacija za mobilno bankarstvo je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: SberBank Online app allows users to get online almost all banking products of the largest Russian bank. Besides traditional banking services there are lifestyle features in SberBank Online such as chats, stories, catalogue, etc. Emotional and emphatic design of the app supports the idea of breaking the pattern of a conventional banking app. SberBank Online team strongly believe that UE (User Emotions) is the new Must-Have for all digital product designs.
Dimenzije i pakovanje: Above iOS 10.0 / Above Android 10.0
Oznake: Digital Banking, Personalization, Emotional Design, app.
Tehnologija proizvodnje: Illustrations were designed in After effect CC, Illustrator CC and Adobe Photoshop CC. Lottie libraries and plugins were used. The interface part of the app is designed in Sketch. Emotional design part of the app was built using Swift for iOS, using Kotlin for Android. Targeting and geotags are used to show personalized designs to the right customers.
Dizajnerski izazov: One of the brightest challenges which emotional design helped us solve was a long loading in the app. Banking apps do need a lot of data to upload, but SberBank Online team cannot control some circumstances like slow internet connection. Now in situations like this, the app users see a cute animated terminal with blushing cheeks instead of a white loading screen. SberBank Online team managed to turn a potentially negative issue to completely the opposite — app never received so many 5-star rates in the app stores for our design!
Istraživanje: The feature of adding short comments to money transfers has always been available in SberBank Online and via SMS bank and 20% of clients never left the text field empty. Millions of SMS daily were sent with money transfers. Literally it means that money transfers became part of everyday communication. In reaction to this finding, SberBank Online team launched a chat form factor in app with postcards, stickers, chat groups and other money features.
Inspiracija: SberBank Online team aim to offer to clients banking with a human face and build a strong connеction with clients by stimulating positive emotional experiences wherever it is organic. To make money transfers more human and emotional, SberBank Online team implemented colorful postcards and stickers to accompany money transfers. For transactions which take long, team designed special animation screens to entertain clients while they are waiting. SberBank Online app also has personalized designs of the main and welcome screens depending on the location of the customer and time of the day.
Trajanje projekta: In 2012 SberBank Online was launched for iPhone and Android. The new version of the SberBank Online app with personalization and emotional design was launched in 2019. Nowadays client experience is continuously improving by studying customers’ behaviour.
Tok rada: There are a lot of apps today to cover one need. Almost all of them have solid UX and UI, but SberBank Online team believe that only those who also care about User Emotions will win the customers’ attention in the end. Average customer who sends money transfers with stickers and postcards compared to those who does not, do it 33% more frequently and overall amount of the money sent is 10% larger. In the year when personalization of SberBank Online appeared, the app appeared in top-3 most downloaded (in Russia) apps in the App Store following Whats App and Instagram.