Toromac Automatski Stroj Za Sokovnike by Arbo Design

Toromac Automatski Stroj Za Sokovnike by Arbo Design is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Ugostiteljskih, Restoranskih i Ketering Proizvoda Competition Category.

SrebroUgostiteljski Proizvodi· 2020

Toromac Automatski Stroj Za Sokovnike

by Arbo Design

Client: ARBO design

Srebrna nagrada A' Design Award Winner in Ugostiteljski Proizvodi Category

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The Design

About Toromac Automatski Stroj Za Sokovnike

Toromac je posebno dizajniran sa svojim moćnim izgledom da donese novi način konzumiranja svježe cijeđenog soka od naranče. Napravljen za maksimalno ekstrakciju soka, služi za restorane, kafeterije i supermarkete, a vrhunski dizajn omogućuje prijateljsko iskustvo s okusom, zdravljem i higijenom. Ima inovativan sustav koji plod sjecka okomito i rotacijskim pritiskom pritišće polovice. To znači da se postižu maksimalne performanse bez stiskanja ili dodirivanja ljuske.

The Recognition

About the Srebrna nagrada A' Design Award

Toromac Automatski Stroj Za Sokovnike je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Toromac Automatski Stroj Za Sokovnike bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Toromac Automatski Stroj Za Sokovnike je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Its exclusive design allows a friendly experience for a healthier lifestyle, delivering flavor and hygiene. It has a unique system that cuts the fruit vertically and then squeezes the halves by rotary pressure. This means that maximum performance is achieved without squeezing or touching the shell. It is the juicer with the best cost x benefit ratio in the Brazilian market, to meet the needs of commercial establishments, which have demand for juice production in a short period of time.
Dimensions & Packaging: Width 510mm x Depth 495mm x Height 780mm
Tags: Healthier lifestyle, Flavor, Meaning innovation, Product design, Performance
Production Technology: The manufacturing process uses the following technologies: metal stamping and plastic injection. The product receives in some parts that composes it, the epoxy painting process as well. The materials used are: carbon steel, 304 stainless steel rollers, ABS plastic, nylon, armor-plated bearings and LEDs
Design Challenge: Innovate in the market, offering the best experience of use and consumption. Export to the USA market. Offers the authentic flavor of natural juice. Made on the spot with maximum use of the fruit. The result of interdisciplinary work among the various stakeholders involved (design, engineering, marketing, traders, users and consumers). The vertical cut system allows maximum profitability with an authentic flavor without touching the fruit. In addition, its various sensors (supply, counter, use and disposal) have made the product the safest on the market, also guaranteeing minimal maintenance.
Research: Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through an immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, sustainability, anthropology). Objectives: Bring innovation and differentiation to this market in Brazil and Latin America. Method: Consumer-Centric Insights with Design based approach to solving problems. The method steps were: Research (map/understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
Inspiration: Inspired by commercial use (restaurants, coffee shop, hotel, small supermarkets), which needs high productivity in an uncomplicated way, increasing the profitability of the business without investing in labor. Therefore, its design reflected robustness and strength, combined with good usability in operation, disassembly and cleaning. The equipment has an easy-to-use panel, which includes a fruit counter, continuous or batch operation, energy saving mode, easy disassembly and full trash indicator.
Project Duration: The project has started in June 2019 and finished in December 2019. All project and development has been made in Brazil.
Operation Flow: the interaction follows this:
1. supply the upper reservoir;
2. turns the product on by pressing the start button;
3. choose the mode (continuous, glass or jar);
4. the product starts to cut and squeeze the oranges automatically;

The natural juice can be poured directly over the glass or jar or can be stored in a larger reservoir. The machine process con be interrupted any time, pressing the emergency button. The removable trash has 7L capacity and a sensor indicates the cleaning time.
Patents: Patent No.
Copyrights Toromac, 2019
Team Members: Daniel Kroker (ARBO design)
Valkiria Pedri Fialkowski (ARBO design)
Image Credits: Main Image: ARBO design
Image #1: ARBO design and Shutterstock
Image #2: ARBO design and Shutterstock
Image #3: ARBO design
Image #4: ARBO design