Aesthetics and Chinese Dizajn plakata by Chia-Hui Lien

Aesthetics and Chinese Dizajn plakata by Chia-Hui Lien is a highly esteemed winner of the very prestigious 2020 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2020

Aesthetics and Chinese Dizajn plakata

by Chia-Hui Lien

Client: Chia-Hui Lien

Brončana nagrada A' Design Award Winner in Grafika Category

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The Design

About Aesthetics and Chinese Dizajn plakata

Estetika i kineski jezik je serija plakata zasnovana na dizajnu kineskih pismena. Struktura svakog znaka izgrađena je od njegovih radikalnih poteza, koji su predstavljeni u rotirajućim i postepenim rasporedima. Serija pretvara pisani tekst u vizuelne simbole i koristi dizajn fonta kao savremeni oblik izražavanja. Plakati, pozivnice i knjiga su odštampani kako bi se istakli oblici znakova. Plakati su dimenzija 70 sa 100 centimetara. Rad predstavlja kineski jezik i pismo kao trajno kulturno dobro orijentalne kulture.

The Recognition

About the Brončana nagrada A' Design Award

Aesthetics and Chinese Dizajn plakata je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Aesthetics and Chinese Dizajn plakata bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Aesthetics and Chinese Dizajn plakata sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of works is based on the design of Chinese characters as the main visual design axis. The structure of the Chinese characters formed by the radical strokes of the Chinese characters is presented in a rotating and gradient manner.
Dimensions & Packaging: ●Poster design-W70XH100cm
●DM design-W21XH29.7cm
●Book design-W14.8XH21cm
Tags: Chinese character design，Font design，poster design
Production Technology: In order to highlight the font design, the printed design is specially printed with posters and invitation cards.
Design Challenge: The most difficult part of the design process is the design of Chinese fonts. The structural considerations and visual aesthetics in the fonts must be noted.
Research: Chinese and Chinese characters are important assets for the long-term and continuous development of oriental culture. The work takes Chinese character design as the main design core, and reproduces this cross-border oriental style design energy in contemporary art and literature trends, and actively displays Chinese and Chinese character books. The art and culture are rich in design capacity.
Inspiration: 2019 Creative Poster Design Exhibition: A Crossover between Aesthetics and Chinese Characters” will employ “the beauty of Chinese language and characters” as the design elements to transform texts into visual symbols; “innovation” as the central idea, and font design as a brand new embodiment approach, through the design of posters, to probe the future possibilities which are in line with the beauty of "crossover", "aesthetics" and "Chinese characters”.
Project Duration: October 2019 to complete the design.
The design was completed in November 2019. 2019.11.8 Exhibition and activities at Tung-Fang Design University, Kaohsiung, Taiwan
Operation Flow: The design of the structure of the Chinese character font using the strokes of the font line requires a lot of time and testing.
Image Credits: CHIA-HUI LIEN