Huade Gradski Vizualni Identitet by Fu Yong is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2020
Huade Gradski Vizualni Identitet
by Fu Yong
Client: Huade
Željezna nagrada A' Design Award Winner in Grafika Category
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The Design
About Huade Gradski Vizualni Identitet
Huade je nekad bio važna vojna baza za obranu kineskih sjevernih granica. Napušteni vojni objekti mogu razvijati vojno iskustvo i turizam i pokrenuti urbani ekonomski razvoj. Dizajn je inspirisan gumbom, pauzi i simboli pokretanja u dugmetu znače da obustave posao i započnu putovanje Huadeom. Kombinacija pauze i pokretačkog simbola i pentagrama je engleski Abb. HD Huade. Petokraka zvijezda dio je armijske zastave i epauleta. Huade će se uvijek sjećati i odavati počast herojima koji su branili zemlju tokom rata.
The Recognition
About the Željezna nagrada A' Design Award
Huade Gradski Vizualni Identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Huade Gradski Vizualni Identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Huade Gradski Vizualni Identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Button is closely related to the military. The pause and start symbol means that people suspend their busy work, give themselves a vacation, and start the journey of the Huade military experience. The combination of the pause and start symbol and the pentagram is the English abbreviation HD of Huade. The five-pointed star is part of the banner of the Chinese army and part of the military epaulets. Huade will always remember and pay tribute to the heroes who defended the country during the war.
- Dimensions & Packaging
- The material of the sign should be selected according to the use environment. For smaller applications, the recognition of the pentagram is the limit.
- Tags
- City, Brand, Logo, Military experience, Travel, North, Patriotic, Forward, Red, Fu yong
- Production Technology
- The city has their own features, city logo is to convey one of the most important characteristics to the public, becoming a unique label for the city. Graphics must have both cultural and historical precipitation, as well as modernity.
- Design Challenge
- The difficulty is how to express the history of military bases in modern visual language. Starting with the military flag and clothing, found a common symbol that is the pentagram. The pause and start symbols in the Internet era combine the five pointed star to perfectly combine the two.
- Research
- After receiving the design invitation, I went to Huade for a survey and research to understand the history and current situation of this city. Through interviews with citizens, professionals, and government officials, everyone agreed that the previous military base is the most representative city symbol.
- Inspiration
- The city of Huade was once an important military base for defending China's northern frontiers. Abandoned military facilities can develop military experience and tourism industries, promote urban economic development, and increase the popularity of city. The design is inspired by a button.
- Project Duration
- The project started in July 2019 in Beijing and finished in February 2020 in Beijing
- Operation Flow
- The logo can be presented on a white background or can be used against a red background to form a unified visual style.
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