Fil Primary Function: Brendovski identitet od Young Huale

Dizajn Fil Primary Function: Brendovski identitet od dizajnera Young Huale je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

SrebroGrafika· 2020

Fil Primary Function: Brendovski identitet

autor Young Huale

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Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Fil Primary Function: Brendovski identitet

FIL je sistem brendovskog identiteta kreiran za trgovinu koja prodaje dizajnerske kolekcije i druge dizajnerske predmete. Naziv FIL na francuskom znači linija. Kontinuirana linija prolazi kroz sredinu tri slova, čime ideja iza brenda postaje direktna i vidljiva. Linija se može produžiti ili skratiti, što omogućava korištenje logotipa u različitim dužinama i na različitim pozicijama, uz zadržavanje jedinstvenog vizuelnog identiteta. Identitet se primjenjuje na natpise trgovine, vizit-kartice, ambalažu, kancelarijski materijal, oznake s imenima, torbe i papirne predmete.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Fil Primary Function: Brendovski identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Fil Primary Function: Brendovski identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Fil Primary Function: Brendovski identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: FIL is a brand new buyer's shop of designer collection, selling a variety of interesting and design items.
FIL is the French word for "line." It like the name: It can be the most fundamental of thousands of aesthetic forms, but it does not exist independently.
Dimenzije i pakovanje: Large specifications include shop signs, and small specifications range from business cards, packaging, and stationery. It involves different materials such as paper and devices.
Oznake: Brand/visual system/logo/clothing/fashion/store/modern/design
Tehnologija proizvodnje: Different length and length logos are used in many scenes such as paper, name brands, handbags, and signboards.
Dizajnerski izazov: The space of this brand is also a great work in itself, and the clothing sold in this space is also very product-oriented. Therefore, how the brand flat graphics can achieve design highlights and integrate into the brand space is a problem that will be considered in project design. Although this is a bit difficult, it is finally solved through such graphic design.
Istraživanje: FIL project address is located in fuzhou, fujian province. China.Considering the application of the whole set of brand image system and the environment of various media, different designs will be reflected in the performance, but still the same design language. After the project was launched, f-i-l immediately became a popular brand that was quickly discussed by the public and the market.
Inspiracija: The “line” runs through the three fonts, making the logo and the “line” of the brand concept real and intuitive. It looks like a progress bar or a regulator, and can expand and contract the entire length of the logo. Therefore, this FIL brand The image system can really be extended and scaled like a line, and any measure. They can be used in the brand image system at different lengths and arbitrary positions, but with a unified image.
Trajanje projekta: 2019.09
Tok rada: The "line" runs through the middle of the three fonts, so that the "line" of the logo and the brand concept is real and intuitive, and the "I" in the middle of the font and the "lines" on the left and right sides form a role of the entire logo interaction.
Članovi tima: Designer:
Young Huale
Hong Jing
Zheng Rong
Autorstvo slika: Photographer:Zou Xunkai