Formosa Sapphire Marama by Yen-Yu Chen is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Dizajn Tekstila, Tkanina, Tekstura, Uzoraka i Platna Competition Category.

ŽeljezoTekstil· 2020

Formosa Sapphire Marama

by Yen-Yu Chen

Client: Yen & Yu design

Željezna nagrada A' Design Award Winner in Tekstil Category

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Verified Award Winner
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Colors

The Design

About Formosa Sapphire Marama

Formosa Sapphire je svilena marama ukrašena uzorkom Swinhoeovog fazana, vrste ptice endemične za Tajvan. Dizajn odlikuju ručno crtani potezi kičice, fine linijske teksture i žive boje. Ptica je proučavana putem fotografija i referentnih knjiga, a zatim detaljno nacrtana. Umjetničko djelo je pretvoreno u vektorsku datoteku kako bi se sačuvali originalni potezi i boje, te je naneseno na svilu digitalnim štampanjem. Marama ima dimenzije 650 sa 650 milimetara. Namjera je predstaviti endemske tajvanske ptice široj publici i podržati svijest o zaštiti ptica.

The Recognition

About the Željezna nagrada A' Design Award

Formosa Sapphire Marama je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Formosa Sapphire Marama bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Formosa Sapphire Marama se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hand-drawn natural brush strokes, line texture, gorgeous bright colors, Taiwan-specific bird patterns.
Dimensions & Packaging: Width 650mm x Height 650mm
Tags: bird, beauty, fashion, floral, flower, colorful, blue, scarf
Production Technology: Digital printing with accurate colors, and print on silk.
Design Challenge: At first, all the sketches and paints are on paper, in order to print, the designer has to convert the original artworks into a vector image file. During the conversion process, adjustment work was time-consuming and challenging because the designer wanted to keep the original strokes and bright colors.
Research: Since Swinhoe's Pheasant is difficult to find, the designer observed the appearance of the animal through photographs and from the book Wild Bird of Taiwan, then drew the beautiful appearance of the animal delicately.
Inspiration: Swinhoe's Pheasant is a kind of endemic species in Taiwan. It is covered in feathers with blue color and its gestures are eye-catching and difficult to see. The designer was once lucky to see the Swinhoe's Pheasant in a mountain, and she was immediately impressed by the animal. She believes these birds should be introduced to the world. At the same time, people can also raise the awareness of endemic species birds conservation.
Project Duration: started in October 2019 and finished in January 2020 in Taiwan
Operation Flow: All these beautiful scarves can stay with you to live a beautiful life.
Patents: Yen Yu Chen, 2020
Image Credits: Image #1: Yen Yu Chen
Image #2: Yen Yu Chen
Image #3: Yen Yu Chen
Image #4: Yen Yu Chen
Image #5: Yen Yu Chen