Sense of Forest Parfimerijski Supermarket by Dmitry Pozarenko

Sense of Forest Parfimerijski Supermarket by Dmitry Pozarenko is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2020

Sense of Forest Parfimerijski Supermarket

by Dmitry Pozarenko

Client: Gold Apple

Srebrna nagrada A' Design Award Winner in Enterijer Category

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The Design

About Sense of Forest Parfimerijski Supermarket

Slika prozirne zimske šume postala je inspiracija ovog projekta. Bogatstvo tekstura prirodnog drveta i granita uroni gledatelja u mlaz plastike i vizualnih utisaka znakova prirode. Industrijsku vrstu opreme omekšavaju boje crvenog i zelenog oksidiranog bakra. Prodavnica je mjesto privlačnosti i komunikacije za više od 2000 ljudi dnevno.

The Recognition

About the Srebrna nagrada A' Design Award

Sense of Forest Parfimerijski Supermarket je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Sense of Forest Parfimerijski Supermarket bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Sense of Forest Parfimerijski Supermarket je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The suspended ceiling consists of two gratings, covered with natural ash veneer, offset from each other by 6 degrees and hanging at different heights. Round columns in a wooden lath pierce the ceiling like tree trunks pierce the crown. The cash desk area made of natural granite extends with two broken lines into the depth of space. Onyx and granite countertops, five-meter slabs of African wood saturate the space with the sounding of natural textures.
Dimensions & Packaging: The total area is 1238 sq.m.
Tags: interior design, retail space, metal, stone, wood, nature
Production Technology: Main construction materials: hot-rolled steel, tinted stainless steel, granite, onyx, ash, African wood
Design Challenge: The aim of the project is to create an environment that immerses the viewer in a stream of plastic and visual impressions of the signs of nature. The industrial type of equipment made of hot-rolled steel of different sections is softened by the abundance of textures of natural wood, which defines an associative series of natural rather than industrial landscapes.
Research: The signs of nature, which became the basis of this project, were intended to soften the urban intensity of the environment and make the store a place for a pleasant pastime and relaxation.
Inspiration: The winter crowns of larch trees, forming a translucent arch of many intersecting branches, the columns of trunks lifting these crowns, were the inspiration for this project and became the main idea of the structure of the suspended ceiling.
Project Duration: The store is located in the business center of Moscow. The project was completed in 2018.
Operation Flow: The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Team Members: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Lotoshnikova
Image Credits: All images: photographer Mick Pomortsev, 2019.