Listening to Transparency Vizuelni identitet izložbe od Xulei Li

Dizajn Listening to Transparency Vizuelni identitet izložbe od dizajnera Xulei Li je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

Listening to Transparency Vizuelni identitet izložbe

autor Xulei Li

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu Listening to Transparency Vizuelni identitet izložbe

Slušanje transparentnosti je vizuelni identitet za izložbu zvučne umjetnosti koja je predstavila 44 audio i vizuelna djela. Dizajn se zasniva na kružnim talasima koji predstavljaju izvore zvuka. Talasi variraju po uglu, zakrivljenosti i boji. Naslovi su odštampani sitotiskom na prozirnom PVC-u u gradiranoj mreži tačaka, dok su talasi odštampani na pamučnom papiru Risograph tehnologijom. Ova dva sloja spajaju se u jednu sliku, a okretanjem odštampane stranice otkrivaju se talasi. Prozirni izgled odražava materijale korištene u umjetničkim djelima i prolaznu prirodu zvuka.

Priznanje

O nagradi Brončana nagrada A' Design Award

Listening to Transparency Vizuelni identitet izložbe je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Listening to Transparency Vizuelni identitet izložbe bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Listening to Transparency Vizuelni identitet izložbe sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In terms of production and design extension, the font and circular sound waves elements were separated, The font is silk-screen printed on transparent PVC material in gradual changing dot grid and the sound waves are printed on paper. The two layers will combine into one complete visual. By doing so, audience are led to pay attention to the title and the theme of the exhibition. When they turn the page of the text, the sound waves will be revealed, attracting them into world of sound world.
Dimenzije i pakovanje: 210mmX145mm
Oznake: Image design, Invitation, book design, poster design, tickets design, layout
Tehnologija proizvodnje: This work uses two special color printing in all application design inside. the type are silk-screen printed on transparent PVC material in gradual changing dot grid, the sound waves elements are printed in cotton paper by using Risograph technology.
Dizajnerski izazov: The visual design has to be in tune with the artworks and entire exhibition, and at the same time be consistent with the tone of the museum.
Istraživanje: The exhibition "Listening to Transparency" was consisted of 44 audio and visual art works. With a focus on spatialization design, most of these installation art pieces adapt many kinds of transparent and lighting materials to present audience the visualized transparency.. The visual design is based on circular waves representing sound sources. The waves are of various angles and curvatures. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound.
Inspiracija: The visual design of the exhibition is based on circular waves representing sound sources. The waves are of various angles, curvatures, and colors. The visual have a transparent look, representing the transparent material used by the art pieces, as well as the transient and untouchable sound. The font in traditional font Song, carrying an aura of China. The overall colors matched the colors of France’s National Flag, symbolizing the cultural communication between China and France.
Trajanje projekta: The project started in May 2017 in Shanghai Minsheng Art Museum and finished in September 2017
Tok rada: It is contains extra digital contents, you can via an app to scan the poster/ key visuals to link an promotional flim of the exhibition.