Rare Proportions Serija Postera by Pedro Panetto is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
SrebroGrafika· 2020
Rare Proportions Serija Postera
Client: Pedro Panetto
Srebrna nagrada A' Design Award Winner in Grafika Category
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The Design
About Rare Proportions Serija Postera
Rare Proportions je serija postera o brazilskoj prirodi. Svaki poster primjenjuje Zlatni rez, proporciju od 1,618 pronađenu u prirodi, za stvaranje vodilja, hijerarhije i ilustrovanih elemenata. Životinje su nacrtane geometrijom zasnovanom na istom omjeru. Boje odražavaju raznolikost brazilske faune i flore. Svi posteri prate jednu konceptualnu liniju, no svaki poster ima vlastiti izraz. Serija je stvorena u Brazilu. Cilj je pokazati rijetkost i ljepotu prirode te podržati njezino očuvanje.
The Recognition
About the Srebrna nagrada A' Design Award
Rare Proportions Serija Postera je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Rare Proportions Serija Postera bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Rare Proportions Serija Postera je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Sequence of posters, with the objective of exposing the beauty of the Proportions of Brazilian nature. All posters explore the Golden Ratio found in nature and express this geometry in the animals in the posters. Nature around the world suffers dangers, the intention of the posters is to show their rarity, diversity and beauty.
- Dimensions & Packaging
- All posters use the same proportions system, faithfully based on 1.618 ...
- Tags
- Golden Ratio, Poster, Nature, Animals, Brasil, ecology, biodiversity,
- Production Technology
- Each poster was created at its own pace, all following the same conceptual line, but with different expressions. All parts use a mathematically guaranteed Golden Ratio system.
- Design Challenge
- The biggest challenge of the project was how to express the beauty of the Brazilian fauna and flora.
- Inspiration
- The inspiration for this project comes from the desire to express the beauty of Brazilian nature, to show its rarity. Its concept of value is expressed through the use of the gold number, a proportion that is naturally beautiful and found in nature. Their colors also bring the diversity inspiration of this project. We are talking about rare proportions, which need to be preserved.
- Project Duration
- The posters were created in Brazil, the design of the projects took place between 08/19 to 11/19.
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