Interdependence Dizajn plakata by Haitao Song

Interdependence Dizajn plakata by Haitao Song is a highly esteemed winner of the very prestigious 2020 Željezna nagrada A' Design Award in Društveni Dizajn Competition Category.

ŽeljezoDruštveni· 2020

Interdependence Dizajn plakata

by Haitao Song

Client: SongHaitao

Željezna nagrada A' Design Award Winner in Društveni Category

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Colors

The Design

About Interdependence Dizajn plakata

Međuzavisnost je plakat za javne potrebe stvoren kako bi se skrenula pažnja na zaštitu divljih životinja. Plakat prikazuje tanjir za večeru. Na lijevoj strani leže uginule divlje životinje, šišmiš i pangolin. Na desnoj strani leži zaraženo ljudsko plućno krilo s oblikom koronavirusa unutar njega. Krv životinja se širi formirajući oblik pluća, a krvni sudovi pluća nacrtani su kao grane drveta. Slika povezuje konzumiranje divljih životinja s infekcijom i poručuje da zaštita divljih životinja štiti i ljude. Plakat je dimenzija 70 sa 50 centimetara i izložen je na otvorenom prostoru i online.

The Recognition

About the Željezna nagrada A' Design Award

Interdependence Dizajn plakata je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Interdependence Dizajn plakata bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Interdependence Dizajn plakata se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020