Grundig Serenity Čaj by Mert Ali Bukulmez

Grundig Serenity Čaj by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 Srebrna nagrada A' Design Award in Dizajn Kućanskih Aparata Competition Category.

SrebroKućanski Aparat· 2020

Grundig Serenity Čaj

by Mert Ali Bukulmez

Client: Arçelik A.Ş

Srebrna nagrada A' Design Award Winner in Kućanski Aparat Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Grundig Serenity Čaj

Serenity je savremeni proizvođač čaja koji se fokusira na radosno korisničko iskustvo. Projekt se uglavnom fokusira na estetske elemente i korisničko iskustvo, jer glavni cilj predlaže da se proizvod razlikuje od postojećih proizvoda. Priključak proizvođača čaja manji je od tijela koje omogućuje da proizvod pogleda iznad zemlje što donosi jedinstveni identitet. Blago zakrivljeno tijelo u kombinaciji s narezanim površinama također podržava jedinstveni identitet proizvoda.

The Recognition

About the Srebrna nagrada A' Design Award

Grundig Serenity Čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Grundig Serenity Čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Grundig Serenity Čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019