Academy Enterijer poslovnog prostora by Ruba Tarazi

Academy Enterijer poslovnog prostora by Ruba Tarazi is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ŽeljezoEnterijer· 2021

Academy Enterijer poslovnog prostora

by Ruba Tarazi

Client: Architect Ruba Tarazi Office

Željezna nagrada A' Design Award Winner in Enterijer Category

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The Design

About Academy Enterijer poslovnog prostora

Academy je enterijer poslovnog prostora dizajniran za svakodnevni rad, kompanijske događaje i sesije obuke. Ulaz je osvijetljen heksagonalnim rasvjetnim tijelom koje odražava hemijsku pozadinu kompanije. Staklene pregrade ispunjene želatinskim kapsulama pružaju privatnost i podsjećaju na farmaceutsku industriju. Opušteni prostori za sjedenje, kafić, biblioteka i sale za sastanke sa grafikama, interaktivnim ekranima i informativnim dijagramima stvaraju edukativnu atmosferu. Topli drveni elementi, kožna sjedišta i tamnoplavi zidovi upotpunjuju prostor od 650 kvadratnih metara, raspoređen na tri jednaka sprata.

The Recognition

About the Željezna nagrada A' Design Award

Academy Enterijer poslovnog prostora je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Academy Enterijer poslovnog prostora bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Academy Enterijer poslovnog prostora se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An ergonomic yet educational and inspiring setting to serve company events and offices. The entrance is lit by hexagonal lighting fixture, designed to reflect the chemistry background of the company, as well as various glass partitions filled with gelatin capsules. To create an educational friendly atmosphere we introduced casual seating areas, a cafe and meeting rooms with graphics narrating the company story, multimedia interactive screens, a library, and information diagrams.
Dimensions & Packaging: The project's total area is 650 metre square.
Three equal floors 216.6 metres square each.
Tags: Architecture, Interior, Office, Meeting rooms, Cafeteria, Lobby, Middle east, Jordan, design, architectrubatarazi
Production Technology: The floating hexagonal formation of solid wooden frames and lights together with the exposed metallic ventilation system at the entrance represents the industrial pharmaceutical business of the company. The mixture of warm natural wood, leather seats, glass partitions and textile curtains gave the space a genuine look while the dark blue color walls and featured doors represent again knowledge and learning.
Design Challenge: The main problem was the tight deadline that coincided with the company re-branding activities which created many constrains that were resolved by customizing many items on site. Also the onsite construction of the glass partitions with the capsules was challenging to produce consistent and void free aesthetic partitions.
Research: We studied employees needs, spending time at the company to come up with valuable working methods that serves future growth as well as the ethical culture in the company. Selecting suitable quotes and posters to represent each meeting room as one of the company branches across the world was an eye opener to users, while filling the glass partitions with gelatin capsules to achieve privacy in some spaces add an elegant charm to the offices and emphasis the pharmaceutical industry.
Inspiration: Inspired by the late founder words:
"Education is not a philosophy it's our policy."
We approached the project by introducing educational design concepts to create a multidisciplinary office and meeting space, taking the company history and growth and geographical reach mixed with the family culture to reflect on this simple yet modern and friendly open space design.
Project Duration: The project started in May 2018 and finished in October 2018 in Amman Jordan.
Operation Flow: Dynamic space allows employees to experience new concepts of work through learning in a positive and creative atmosphere and sense of belonging. A variety of working setups were introduced; benches, high desks, traditional desks, casual seating areas, interactive screens altogether to encourage performance in a productive and creative way. The space is used also to hold events, seminars and training sessions.
Team Members: Architect Ruba Tarazi
Image Credits: Image #1: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #2: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #3: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #4: Photographer Architect Ruba Tarazi, Variations, 2018.
Image #5: Photographer Architect Ruba Tarazi, Variations, 2018.