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K11 Art House Primarna funkcija: Kino by Oft Interiors Ltd.

K11 Art House Primarna funkcija: Kino by Oft Interiors Ltd. is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.


SrebroEnterijer· 2021

K11 Art House Primarna funkcija: Kino

by Oft Interiors Ltd.

Client: K11 Art House by UA Cinemas

Srebrna nagrada A' Design Award Winner in Enterijer Category

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The Design

About K11 Art House Primarna funkcija: Kino

K11 Art House je enterijer kina smješten u Hong Kongu, Kina. Dizajn je tematski osmišljen kao rezidencija na snježnoj planini, inspirisan švicarskom alpskom arhitekturom, te unosi tradicionalne građevinske elemente u savremeni komercijalni prostor. Prostor se prostire na 6034 kvadratna metra i objedinjuje najmanje pet potrošačkih formata, uključujući muzičku prodavnicu, otvoreni bar, izložbeni prostor, centar za performanse i personalizovanu društvenu uslugu. Mermer, aluminij, tkanina, tepih i staklo korišteni su u cijelom prostoru. Namjera je razviti kino u rekreativni kompleks.

The Recognition

About the Srebrna nagrada A' Design Award

K11 Art House Primarna funkcija: Kino je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da K11 Art House Primarna funkcija: Kino bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. K11 Art House Primarna funkcija: Kino je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In that experiment of space, the OFT design created the first future cinema themed with snow mountain residence in Asia based on the concept of "design & new retail", which took the lead in providing reference model for the cinema as "recreational complex".
Dimensions & Packaging
Materials: marble, aluminum, fabric, carpet, glass, coaching and painting.
Area: 6034 sqm
Tags
cinema, interior design, entertainment space, commercial space, renovation project
Production Technology
In the aspects of spatial situation and its commercial aesthetic, the hustle and bustle in Hong Kong correspond to its open and inclusiveness, with multiple culture blending and growing here. Designers are familiar with the chemical reaction brought by strangeness, so they do the opposite in the design. They select distant land, the Swiss snow mountain fragments of life, carrying the traditional style on architecture into modern commercial space, to wake up the spiritual eagerness of Hong Kong residents to "natural life".
Design Challenge
With the development of "new retail", the traditional entertainment space represented by the cinema has entered a transitional period.
Research
By repeating architectural elements, the OFT combines and splices previously unrelated materials to form an integral space, completing the remodeling of humanity and nature in a new sensory balance.
Inspiration
Enabling the DNA of K11 Art and cultural retail to continue is the key. The model of multicultural living area of K11 Musea brings new enlightenment for the incubation of future cinema: It needs to break out of the simplex consumption scene and introduce social intercourse, shopping, catering and art into the cinema.
Project Duration
The project started in 2018 in HK, China and finished in 2019 in the same place.
Operation Flow
In K11 Art House, the OFT and UA made a breakthrough by introducing at least five consumption formats, including music store, open bar, exhibition space, performance center and personalized acquaintance social service, to construct a composite consumption scene.
Patents
Copyrights belong to Oft Interiors, 2019.
Team Members
CM Jao, Ken Cheung, Shanny Cheung and Tobey Ngo
Image Credits
All images used in the submission was taken by Dennis Lo.

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