Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora by Yong Wong

Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora by Yong Wong is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ZlatoEnterijer· 2021

Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora

by Yong Wong

Client: Beijing Tongrentang Health

Zlatna nagrada A' Design Award Winner in Enterijer Category

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The Design

About Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora

Tongrentang Zhima Health je iskustvena prodavnica smještena u Pekingu. Prodavnica se prostire na 5000 kvadratnih metara na tri sprata. Dodaci prehrani, hranjive namirnice i proizvodi za njegu zdravlja koji uključuju zdravstvenu tehnologiju nude se na jednom mjestu. U enterijeru su primijenjene velike površine kontrastnih materijala, poput punog drveta i mesinga. Od prizemlja naviše predstavljene su četiri teme: upit, hrana, oporavak i liječenje. Prodavnica također služi kao udoban društveni prostor za kupce.

The Recognition

About the Zlatna nagrada A' Design Award

Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Tongrentang Zhima Health Dizajn enterijera maloprodajnog prostora stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zhima Health concept store provides dietary supplements, nourishing & health food and even health care products that incorporate health tech, enabling customers to enjoy one-stop and immersive shopping experience. Besides, it also doubles as a new and comfortable social space for customers.
Following the concepts of high quality, sense of participation and personal shopping experience, the brand-new retail model aims to meet the demands of consumption upgrade and improve the quality of customers’ lives rather than overturn the traditional retail style.
Dimensions & Packaging: 5000 square meters, 3 floors
Tags: Tongrentang, Wu Xiang, In View, Zhima, experience store, experience shop, Pharmacy store
Production Technology: The designer Yong Wong has applied a large area of contrasting materials as solid wood and brass in the store.
Design Challenge: The first breakthrough lies in the initial investigation on retail industry and the final set of trade form. Secondly, the brand tried to find some well-known foreign design teams. However, because the foreign designers did not really understand the business model and accurate needs of the well-established domestic brands, they eventually failed to give a design plan. Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Research: Probably in 2014, Tongrentang seems to have encountered bottleneck. The selling form relying on traditional stores urgently needs to be changed, so the brand proposed a strategic transformation from products to services at that time.
After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Inspiration: After proposing the transformation, Tongrentang and we began field investigations at home and abroad. From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Project Duration: This project started in May 2019 and finished in December 2019 in Beijing.
Operation Flow: From retail to hotel and other formats, we have experienced almost every brand new store. And finally we focused on the trade form of hotel brand. So, the idea of creating an immersive experience space comes out.
Later, when our team completed the overall design plan, many of the product lines that we are seeing now were developed backward from space design, and Tongrentang's almost perfect endorsement allowed this backward process to be realized.
Team Members: Yong Wong, Wei Tan, Chenxu Zhu, Guiying Zhang, Zhiyong Jia, Yue Yu.
Image Credits: Beijing Wuxiang Space Architecture Design