Eco Expo Korea Poster od Juwon Kim and Nakyeong Shin

Dizajn Eco Expo Korea Poster od dizajnera Juwon Kim and Nakyeong Shin je visoko cijenjeni dobitnik prestižne nagrade 2021 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2021

Eco Expo Korea Poster

autor Juwon Kim and Nakyeong Shin

Klijent: KEITI(Korea Environmental Industry&Technology Institute)

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Eco Expo Korea Poster

Eco Expo Korea je poster i web interaktivni dizajn na temu desertifikacije hrane. Poster je izrađen u A0 formatu i mjeri 1189 sa 841 milimetar. Više piksel slojeva se pojavljuje i nestaje preko slika biljaka, oštećujući ih ili pretvarajući ih u nove oblike. Svaki sloj prekriva prethodni mijenjajući svoj omjer. Ovaj efekat podsjeća na grešku 404 i prikazuje jaz između originalne biljke i vještački odabranog novog koncepta. Dizajn ima za cilj podizanje svijesti o biljnim vrstama koje nestaju.

Priznanje

O nagradi Brončana nagrada A' Design Award

Eco Expo Korea Poster je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Eco Expo Korea Poster bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Eco Expo Korea Poster sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The graphic design '404 not found', displayed in 'Eco Expo' in 2019.
In the graphics, multiple pixel layers repeat their appearance and disappearance being damaged or transforming into new images. There are layers implying the concept of plants being artificially selected or vanishing away. The layer cover up the previous by cheaning its ratio. This represents the gap between the original plant and the artificially selected new concept as in the 404 error.
Dimenzije i pakovanje: It consists of poster and web interactive design. Poster has been created in the A0 size. It measures 1189mm x 841mm to be precise.
Oznake: design, poster, graphic, eco
Dizajnerski izazov: We want to raise awareness about the current situation facing mankind through extreme settings in which the concept of food is newly established due to 404 errors.
Istraživanje: We investigated the raw materials (plants) of food that were disappearing.
Recognizing that there are fewer cases of encountering plant prototypes due to processed and fast food, the correlation was quantified and graphically made.
Due to excessive plant species improvement, aquaculture-type indoor cultivation, and industrialization, this situation, in which humans and plants become increasingly distant, contact points disappear, and forget what the raw materials are, was set up as the term "artificial selection of plant concepts" and applied to the design.
Inspiracija: The earth faces the problem of 'Food Desertification' with the development of industrialization and processed food. The rapid decline in the number of plants, which are the raw materials for many foods, and genetically modified cultivation introduced a new generation of mankind who knows tomato ketchup but not the tomatoes. The 404 not found graphic shows how such food desertification deforms the original concept of plants and creates a new concept artificially selected.
Trajanje projekta: The project was displayed at COEX Hall in Gangnam, Seoul, from October 13 to November 10, 2019.
Tok rada: As multiple pixel layers cover the top and bottom of the object, it changes with the pollution level of the environment, the scale of industrialization, and the number of people in the current plant species. When all layers are full, they turn red.
Objects, which are hidden in layers and are increasingly invisible, tell us the progress of food desertification, and can graphically derive the progress of desertification of food that you have searched through the website.
Članovi tima: Juwon Kim, Nakyeong Shin