La Pause Parisienne Vizuelni identitet by Fanny De Bray is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2021
La Pause Parisienne Vizuelni identitet
Client: Made for you
Željezna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
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About La Pause Parisienne Vizuelni identitet
La Pause Parisienne je vizuelni identitet kreiran za plutajući event prostor u Parizu. Slova naziva oblikovana su kao lišće drveća, a serifna tipografija sa zakrivljenim oblicima listova daje elegantan i nježan karakter. Slovo U čita se kao simbol pauze i kao prazan prostor unutar riječi, uokvireno krunom od lišća. Zelenilo i biljni motivi okružuju logotip kako bi se pojačalo prisustvo prirode. Identitet se uklapa sa cvjetnim dekorom renoviranog prostora od 460 kvadratnih metara, koji ugošćuje sastanke i događaje danju i noću.
The Recognition
About the Željezna nagrada A' Design Award
La Pause Parisienne Vizuelni identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da La Pause Parisienne Vizuelni identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. La Pause Parisienne Vizuelni identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The letters are designed in the form of tree leaves. The U is a symbol of taking a break as well as an empty space within the letters. It is also used as a symbol that offers meaning and is surrounded by a crown of leaves. To reinforce the presence of nature, the logo is surrounded by greenery and images of plants.
- Dimensions & Packaging
- Menu: 210 mm x 297 mm
- Tags
- nature, leaves, pause, restaurant, graphic design
- Production Technology
- Menu
- Design Challenge
- The change of name of the restaurant and the creation of a graphic universe adapted to an existing floral decoration.
- Research
- It was necessary to be inspired by nature and elements present on the lean to achieve this new identity. Renovated in 2019, the former restaurant Le Quai leaves in its place a 460 m2 space for meetings and events and strives to create a breath of fresh air to event coordinators. Redesigned as a green oasis in the heart of Paris, the floating event space creates a nature-like atmosphere during all four seasons and is available during the day as well as at night.
- Inspiration
- The logo is inspired both by nature and by the idea of taking a break. The U of the name is directly inspired by the pause symbol.
- Project Duration
- The project started in April 2019 and finished in June 2019.
- Operation Flow
- It was important that the graphic universe represented the already existing decoration of the barge in order to offer a complete experience of escape for the customer.
- Patents
- Copyright Made for you
- Team Members
- Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa - Image Credits
- Illustrator: Anna Cesa
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