Muse Konceptualna Izložba by Michelle Poon

Muse Konceptualna Izložba by Michelle Poon is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ZlatoGrafika· 2021

Muse Konceptualna Izložba

by Michelle Poon

Client: Michelle Kason

Zlatna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Muse Konceptualna Izložba

Muse je eksperimentalni dizajnerski projekat koji proučava muzičku percepciju čovjeka kroz tri instalacijska iskustva koja pružaju različite načine doživljavanja muzike. Prvi je čisto senzacionalan koristeći termoaktivni materijal, a drugi prikazuje dekodiranu percepciju muzičke prostornosti. Posljednji je prijevod između notnog zapisa i vizuelnih formi. Ljudi se ohrabruju da komuniciraju sa instalacijama i istražuju muziku vizuelno sa sopstvenom percepcijom. Glavna poruka je da dizajneri trebaju biti svjesni kako percepcija utječe na njih u praksi.

The Recognition

About the Zlatna nagrada A' Design Award

Muse Konceptualna Izložba je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Muse Konceptualna Izložba bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Muse Konceptualna Izložba stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Muse is an experimental design project studying the musical perception of the human through three installation experiences, two sensational and one logical. People are encouraged to interact with the installations and explore the music visually with their own perception. We try to understand how people understand music here.
Dimensions & Packaging: The exhibition is proposed to be in Hong Kong Museum of Art Gallery 4. It includes three installations which is 2m x 2m x 3m each for two of the cylinder exhibits (the Senses and Shades) and three tables for the third interactive exhibit (the Table).

There are also a set of printed materials, such as poster, brochures, printed and digital tickets, which align back to the exhibition brand.
Tags: exhibition, music, perception, visual communication, graphic design, experiement, conceptual
Production Technology: Thermo-active fabric for the Senses.
Acrylic Tiles for the Table.
Antalis Skin Paper for printed matierals.
Design Challenge: Research part:

With the current situation of coronavirus, I could not provide an extensive performance that surrounds the participants. This makes sensing spatiality less specific than in under a real performance as participants could only rely on their imaginations while listening to their headphones.

Creative part:

I stuggled to code or turn raw data into infographics or coded graphics. The topic of 'musical Perception' digs very deep into human psychology and it is somehow hard for anybody to understand the final deliverables. I developed a many possibilities before coming up wth using simple and minimalistic approach to code the raw dats collected.
Research: Readings:

Perception is ineffable. Any written language on the earth failed us in fully communicating perceptions. Perception could be sensed and understood, but not necessarily be spoken. This situation is even more significant when it comes to music as music is often known to be ‘expressive’, ‘intangible’ and ‘free flow’. Music is something that could not be 100% translated to verbal communication. Music is so vague that perception plays a really big role on how we feel and are moved about it.

Musical Experiment:

A group of audience were asked to finish a set of doodles while surrounded by a group of choral performers. From the results, it is understood that human focus on differences and similarities, ups and downs, stable sounds and changes, as well as flat tones and big contrasts. Human always try to find repetitive patterns in a song, which is a reference of what we have always been exposed to.
Inspiration: The name ‘Muse’ is taken from the inspiration of Greek mythology. The Greek goddesses of art & music are the Muses. They are known as one entity, though there are actually 9 of them and each is unique in their own way. Its resonances with the concept of perception as perception could be understood universally to some extent, though still unique among each of us.
Project Duration: The project started dwith the research stage from September 2019 to January 2020, and the execution stage from January 2020 to June 2020.
Operation Flow: We perceive an object through sensations from our body and also our logical mindset which make sense of the sensations. Yet the channels for perceiving music is not limited to our ears only, but our eyes which see the performance, our hands and our bodies which feel the bass beat and frequencies. These information collected from the senses are sent to our brain to construct meaning and perception paved in to help making sense of the information collected.
Patents: Copyrights belong to Michelle Kasom, 2020
Image Credits: Michelle Kason