The Glare Enterijer butik prodavnice obuće by Kuan Ceh-hsiang and Andrea Ciccolo

The Glare Enterijer butik prodavnice obuće by Kuan Ceh-hsiang and Andrea Ciccolo is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

ZlatoEnterijer· 2021

The Glare Enterijer butik prodavnice obuće

by Kuan Ceh-hsiang and Andrea Ciccolo

Client: Aak Design Group

Zlatna nagrada A' Design Award Winner in Enterijer Category

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Verified Award Winner

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Colors

The Design

About The Glare Enterijer butik prodavnice obuće

The Glare je enterijer butik prodavnice obuće koji se nalazi u Shenzhenu. Prostor obuhvata 2100 kvadratnih metara i ima visinu plafona od 5,5 metara. Enterijer je zamišljen kao galerija obuće i kombinuje funkcije prodaje, edukacije i izložbe. Unutar prodavnice održavaju se izložbe instalacijske umjetnosti, video prikazi, modne piste i kursevi. Svaki izložbeni rekvizit izgrađen je kao zasebno umjetničko djelo s vlastitim karakterom. Sistem radiofrekvencijske identifikacije bilježi preferencije kupovine i podržava online usluge. Projekat je završen u decembru 2019. godine.

The Recognition

About the Zlatna nagrada A' Design Award

The Glare Enterijer butik prodavnice obuće je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da The Glare Enterijer butik prodavnice obuće bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Glare Enterijer butik prodavnice obuće stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Glare hopes to reflect the ever-changing face of fashion in different cities. Aak in Shenzhen hopes to create an extraordinary boutique shoe store. The Glare is not just a retail store, but also has the functions of sales, education, and exhibition at the same time.
Dimensions & Packaging: Interior design area: 2100 square meters
Ceiling height:5.5m
Tags: The Glare, Art, Installation, Fashion, Education
Production Technology: The construction technology is roughly the same as that used in general interior decoration projects.
The main difference is that we are more like producing artwork.
Each display prop has a unique character and conveys different meanings in each area.
Design Challenge: Aak hopes to elevate the consumer experience in fashion stores into an artistic feast. If the offline store only has a single function, it will not be able to create sales. So, how to give the store new functions to make customers willing to be in the store enjoying the process of consumption will be the main focus of creating a good sales experience. When the shops are given different functions such as installation art exhibitions, video exhibitions, catwalks, courses, etc., the development of space types will find new ways out.
Research: The Glare tries to think about fashion stores from the concept of art galleries. Aak tries to give boutique stores more functions. The goal of The Glare is let customers can fully experience design and art. Therefore, various functions such as installation art exhibitions, video exhibitions, catwalks, and courses are added to the shop design. Aak believes that a fashion boutique should convey the in-depth design and artistic value behind fashion. When consumers can truly understand the meaning of the boutique design, the value of aesthetics can be reflected.
Inspiration: The design inspiration comes from the voyage of the universe, hoping to lead customers into an unknown space full of different experiences. Aak defines the consumption process as a journey. The Glare not only provides goods but also conveys fashion information. Fashion shops carry the rich and diverse design inspiration behind the products. If we can add more activities to space, this will deepen the consumer experience and at the same time feel the value of fashion design.
Project Duration: This project is located in Shenzhen, officially started in July 2019 and finished in December 2019. The total area is 2100 square meters, which only lasted 1.5 months of construction time.
Operation Flow: The Glare is not a traditional shop of fashion boutique. It's a shoes gallery. It provides both online and offline diversified service content. It also regularly organizes art events. The Glare provides an exchange platform that combines art, fashion, and consumer information. Through the Radio Frequency Identification system records and analyzes consumers' purchase preferences and provides the latest fashion information online at any time.
Team Members: Designer:Andrea Ciccolo
Designer:Kuan Ceh-Hsiang
Image Credits: #1/Photographer Kuan Ceh-Hsiang/The Glare/2019
#2/Photographer Kuan Ceh-Hsiang/The Glare/2019
#3/Photographer Kuan Ceh-Hsiang/The Glare/2019
#4/Photographer Kuan Ceh-Hsiang/The Glare/2019
#5/Eeditor Kuan Ceh-Hsiang/The Glare/2019