Call Center Komunikacijska platforma od Akbank Design Studio and Service Design

Dizajn Call Center Komunikacijska platforma od dizajnera Akbank Design Studio and Service Design je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Interfejsa, Interakcije i Korisničkog Iskustva.

ZlatoInterfejs· 2021

Call Center Komunikacijska platforma

autor Akbank Design Studio and Service Design

Klijent: Akbank

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Interfejs

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Verificirajte status nagrade za #111886

Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Call Center Komunikacijska platforma

Call Center je komunikacijska platforma dizajnirana za kontakt centar banke. Platforma podržava agente tokom poziva klijenata i zahtjeva putem chata. Potrebe klijenata se analiziraju prije, tokom i nakon svakog poziva, tako da se mnogi problemi rješavaju na izvoru bez potrebe za novim pozivom. Uključeni su kanali samousluge kao što su mobilne aplikacije, bankomati i sistemi glasovnog odgovora. Agente vode kontrolne table i analitika koje usmjeravaju svakog klijenta na pravu stanicu. Ekran za pauzu prikazuje motivacijske poruke između poziva. Platforma je responzivna i dostupna na engleskom i turskom jeziku.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Call Center Komunikacijska platforma je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Call Center Komunikacijska platforma bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Call Center Komunikacijska platforma stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: In accordance with Akbank's new vision, Customer Contact Center is a "Experience Center" that offers proactive sales and services with analytical support, complementing digital channels.
By analyzing not only the cx during the call, also before and after the call, we proactively solve the problems of our customers at the source without creating a call. Also we create new experience not only in contact center also in self service channels as mobile, ATM, IVR etc.
Dimenzije i pakovanje: Responsive design, holistic design approach to corporate identity
Oznake: Contact Center, Customer Communication, Customer Experience, Services Design, Digital Transformation, Responsive Design, User Experience, User Interface, Interaction Design, Digital Interaction
Tehnologija proizvodnje: The project is available for desktop in English and Turkish language versions. Design Tools: Sketch, Principle, Illustrator, Invision, Zeplin, Abstract Development Tools: .net 4.5 mvc, Kendo UI, Angular
Dizajnerski izazov: The agent can answer call and chat notification from customers parallely. The design should handle all needs in one shot so the agent manage the call easily. Also, the agents are very busy during the day. The question is how can the application can be kind and smart both in business and personal. When the agent wants to take a new call, the screen is reversed to the pause moments screen and the agent can see motivation or well being messages on there. This screen is created for take a breath.
Istraživanje: We had in depth interviews with customers and staff users to determine the needs and functions,. To understand the users needs and provide successful solutions, we used wide range of research methods like user interview, card sorting, design workshops. After these research we focus not only the customer experience during the call, but also before and after call and solved the problems.We got meaninful insights with these researches and use them to creating personas, customer journey mappings. To evaluate our design and observed users behaviors, we ran several user testing.
Inspiracija: We want to make Akbank customer's and staff's experience better with all channels. Customer contact center is one of the channel of this process. After all the studies we have been thinking about how to make customer communication fast, intelligent, value based and simple. We have designed a proactive, fast and intelligent customer communication and sales tool that provides quick solutions, better quality services and intuitive experience designed to motivate staff encourage team collaboration
Trajanje projekta: The project started in March 2019 in Istanbul and had first released in June 2020 in Istanbul. It is an ongoing process with updates depending on new needs.
Tok rada: Firstly we try to solve the problem or need before become a call so we provide self services solutions as mobile, atm etc. If customer call us firstly we try to guess it's need and response in voice response system easily. If customer need connect to the agent we direct customers to right station faster according to its need and segmentation. During the call, agents are fed with dashboard, analytics intelligence and functions that will provide the fastest and proactive service to the customer
Patenti: Copyrights belong to Akbank T.A.Ş, 2020
Članovi tima: Akbank Design Studio and Service Design team
Autorstvo slika: Image #1: Illustrator Akbank Design Studio, 2020. Photo Akbank Design Studio, 2021.
Image #2: Illustrator Akbank Design Studio, 2020.
Image #3: Illustrator Akbank Design Studio, 2020.
Image #4: Illustrator Akbank Design Studio, 2020.
Image #5: Illustrator Akbank Design Studio, 2020.
Video Credits: Illustrator Akbank Design Studio, 2020.