Times Pavilion Primarna funkcija: Izložbeni paviljon by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Primarna funkcija: Izložbeni paviljon by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2021

Times Pavilion Primarna funkcija: Izložbeni paviljon

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

Srebrna nagrada A' Design Award Winner in Enterijer Category

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The Design

About Times Pavilion Primarna funkcija: Izložbeni paviljon

Times paviljon je izložbeni prostor stvoren za kinesku nekretninsku kompaniju. Paviljon se udaljava od statičnih unutrašnjih rasporeda. Pokretni zid, sačinjen od velikih LED ekrana, može se saviti i premjestiti duž tračnice. Povezanost tračnice, mehanizma i programa pomjera zid naprijed-nazad kako bi se promijenio prostor. Ekrani prikazuju historiju razvoja kompanije i mogu se ažurirati u realnom vremenu, čime se smanjuje rasipanje materijala kod štampanih prikaza. Raspored prati kretanje čovjeka kako bi se formirala kontinuirana panoramska ruta.

The Recognition

About the Srebrna nagrada A' Design Award

Times Pavilion Primarna funkcija: Izložbeni paviljon je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Times Pavilion Primarna funkcija: Izložbeni paviljon bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Times Pavilion Primarna funkcija: Izložbeni paviljon je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu