C-MAX Branding Identity Brending identitet by Fengnan Lin

C-MAX Branding Identity Brending identitet by Fengnan Lin is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2021

C-MAX Branding Identity Brending identitet

by Fengnan Lin

Client: C-Max

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner
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Istražite više Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About C-MAX Branding Identity Brending identitet

C-MAX Brending identitet je program vizuelnog identiteta kreiran za tehnološku kompaniju koja djeluje u oblasti cloud computing-a i velikih podataka (big data). Logotip spaja slova CMAX sa uobičajenim simbolima koda, uključujući uglaste zagrade, crticu i strelicu, koji predstavljaju proračun i uređeno kretanje podataka. Crna boja izražava preciznost, dok šarene pomoćne grafike sugerišu svijetli svijet izgrađen tehnologijom. Identitet je primijenjen na poslovnim karticama, radnim karticama, notesima i platnenim torbama, koristeći četverobojnu štampu i UV lakiranje.

The Recognition

About the Brončana nagrada A' Design Award

C-MAX Branding Identity Brending identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da C-MAX Branding Identity Brending identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. C-MAX Branding Identity Brending identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The black of logo represents preciseness, and the colorful auxiliary color means to create a colorful world with high technology.
Dimensions & Packaging: Note book:180mmx130mm; Canvas bag:320mmx390mm
Tags: Brand visual upgrade, Cloud computing, big data, code, Visual Communication Design,
Production Technology: Logo and auxiliary graphics are used in many work scenes,such as business card,work card,notebook,canvas bag and so on.Process involves four-color printing,UV glazing.
Design Challenge: Looking for representative symbols and languages of computing classes.
Research: Most of the C-MAX teams are young and creative,the post-90/95s generation.This company wants to change the stereotype of technology companies between brands and industry.Therefore the logo is designed to black and white,and auxiliary graphics is colorful,C-MAX hopes to use high technology to calculate a colorful world.
Inspiration: People's impression of programmers remains in residence，rigorous , poor communication. However, Most of the C-MAX teams are young and creative ,the post-90/95s generation . C-MAX want to change the stereotype of technology companies between brands and industry.
The logo design is inspired by the international code. Code is a universal language without borders. Creative execution is the combination of code symbol elements "< >", "-", "→"and CMAX fonts.C-MAX company hopes to creat a colorful world with high technology by the new logo.
Project Duration: Guangzhou,Guangdong Province,China,January 1,2020
Operation Flow: Logo design inspiration from the code commonly used symbols,representing calculation; "",means calculation. "-",means moving data with arrow fonts represent a series of tasks performed by order.
Patents: Copyrights belong to Fengnan Lin, 2020.
Team Members: Fengnan Lin
Yingqiang Zhang
Liqing Xian
Image Credits: Image #1: Designer Fengnan Lin,2020.
Video #1: Creator Yingqiang Zhang, Liqing Xian,2020.