Perceived Design Value Dizajnersko istraživanje by Aija Freimane

Perceived Design Value Dizajnersko istraživanje by Aija Freimane is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Meta, Strateški i Uslužni Dizajn Competition Category.

ŽeljezoUsluga· 2021

Perceived Design Value Dizajnersko istraživanje

by Aija Freimane

Client: Aija Freimane

Željezna nagrada A' Design Award Winner in Usluga Category

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The Design

About Perceived Design Value Dizajnersko istraživanje

Percipirana vrijednost dizajna je postdoktorski istraživački projekat o dodatnoj vrijednosti dizajna. Studija razjašnjava kako korisnici iz pet generacija i četiri socioekonomske klasne grupe percipiraju vrijednost dizajna. Preporučeni indikatori percipirane vrijednosti služe za mjerenje zadovoljstva, sreće i blagostanja kao krajnjih rezultata korištenja proizvoda i usluga. Istraživanje također definiše trostruki proces dizajna i matricu samoprocjene zrelosti dizajna. Glavni rezultati objavljeni su u knjizi formata A5 na 89 stranica. Cilj je pomoći preduzećima, vladama i društvu da svjesnije primjenjuju dizajn.

The Recognition

About the Željezna nagrada A' Design Award

Perceived Design Value Dizajnersko istraživanje je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Perceived Design Value Dizajnersko istraživanje bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Perceived Design Value Dizajnersko istraživanje se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The postdoctoral research in design clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure satisfaction, happiness, and well-being as end results of product and service usage.
Dimensions & Packaging: Research for Design, The book of the main research results A5, 89 pp. Innovative approach on design's added value from the user perspective by analyzing design's socioeconomic impact from five generations and four socioeconomic class groups.
Tags: Design added value, Design's socieoconomic impact, Design indicators, conditionally subjective value, generations, socioeconomic class groups
Production Technology: The postdoctoral study in Design - new knowledge and theory of design's added value: defined design definition and design among other disciplines, described triple design process, decoded perceived value indicators of design, developed self-assessment design's maturity matrix.
Design Challenge: The challenge was to address the need to measure the socioeconomic impact of design and the role of design alongside other intangible assets in value creation identified by the European Commission. Ideas such as “good design always creates good value” and “design adds value” support the proposition that design impacts society and contributes to the economy but do not provide reliable and evidence-based tools to demonstrate that fact.
Research: The postdoctoral research as the local–global case study clarifies the added value of design from the perspectives of users spanning five generations and four socioeconomic class groups by recommending perceived value indicators of design that measure cultural and personal satisfaction, happiness, and well-being as end results of product and service usage.
Inspiration: The objective of this research was to decode design added value by identifying aspects that may help businesses, governments, and society apply design more consciously and mindfully to determine the value proposition as a customer-perceived value and total customer benefit.
Project Duration: The project started in October 2017 in Latvia and finished in September 2020 and was financed by the European Regional Development Fund and the Republic of Latvia.
Operation Flow: The defined perceived value indicators of design succeeded in reflecting conditional subjective values and contributed to developing user-centered design-driven businesses by understanding meanings that people feel, sense, and receive when using products and services.
Team Members: Solo research.
Image Credits: Full postdoctoral research "Identification system of Design's socioeconomic impact":
https://01a185bd-defe-4101-9c4c-67cf29c9e773.filesusr.com/ugd/ed7c53_09da1ba5702449b2adc3fabfe02a3e21.pdf