Srebro Grafika · 2021
Lunema Specimen Knjiga Slova
by Paul Robb
- Srebrna nagrada A' Design Award 2021 in Grafika
- CLIENT: Salt & Pepper
- Estimated Number of Design Views: 44,847
- Verification code 26203AE601 · Verify this award
Colors
About Lunema Specimen Knjiga Slova
Lunema je visoko stilizirano savremeno neogroteskno sans serifno pismo sa snažnim geometrijskim kontrastima. Funkcionalna porodica san serif koja može izdržati test vremena, a da se i dalje osjeća moderno i jedinstveno. Svaki oblik slova izrađen je s velikom pažnjom na detalje kako bi se osigurala čitljivost na velikim i malim veličinama zahvaljujući različitim dubokim zamkama tinte. Svih 10 utega imaju prošireni set latiničnih glifova sa alternativama i ligaturama.
About the Srebrna nagrada A' Design Award
Lunema Specimen Knjiga Slova je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Lunema Specimen Knjiga Slova bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Lunema Specimen Knjiga Slova je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. The font to be highly legible in smaller point sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.
- Dimensions & Packaging
- The font is produced in 10 weights and styles
- Tags
- Type design, font
- Production Technology
- Typeface realized in Glyphs
- Design Challenge
- The challenge was to create a stylish modern font with sweeping forms that were and covered problems when used in smaller point sizes but create distinctive stylish forms.
- Research
- We studied early and late 1900 century san serif fonts, used in high volume printing runs where a problem of legibility was defined by the print process.
- Inspiration
- The design was inspired by 1900 century san serif typeface used in telephone books. The design uses modern and generous stylish glyph forms allowing the font to be used both in smaller point sizes and at large point sizes to create an original branding typeface.
- Project Duration
- The project began in July 2020 with the commercial license released by Monotype in December 2020
- Operation Flow
- The commercial font is used primarily by branding and communications design
- Image Credits
- @ Salt & pepper Studio / Paul Henry Robb
