Club Hotel Avignon Vizuelni Identitet by Arome Agency

Club Hotel Avignon Vizuelni Identitet by Arome Agency is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

BronzaGrafika· 2021

Club Hotel Avignon Vizuelni Identitet

by Arome Agency

Client: Club Hotelier d'Avignon

Brončana nagrada A' Design Award Winner in Grafika Category

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Verified Award Winner

Verify Award Status for #116908

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Colors

The Design

About Club Hotel Avignon Vizuelni Identitet

Logo Club Hotelier Avignon inspirisan je svjetski poznatim mostom u Avignonu. Logo se sastoji od tipografije povezane sa snažnom simbolikom koja prikazuje inicijale kluba na jednostavan i profinjen način. Korištena zelena boja dočarava ekološku i prirodnu dimenziju kluba.

The Recognition

About the Brončana nagrada A' Design Award

Club Hotel Avignon Vizuelni Identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Club Hotel Avignon Vizuelni Identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Club Hotel Avignon Vizuelni Identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Arome worked on the visual identity of the Club Hotelier of Avignon by taking inspiration from the world famous Pont of Avignon. The agency Arome worked on the typography of the logo to associate it with the bridge and make it a unique and original graphic game. The use of the color green demonstrates the ecological implication of the club concerning its ecological impact.
Dimensions & Packaging: Letterhead : A4 vertical
Business cards : 85mm x 55 mm
Tags: avignon
Production Technology: The letterhead and business cards were printed on 100% recycled paper to take into account the ecological issues of our planet and the printing of documents.
Design Challenge: The creative challenge was to associate the symbolism of the bridge with the typography of the logo.
Research: The architecture of the bridge of Avignon is very special. The bridge is broken but it stays created an exceptional historical monument and symbolic of the city of the popes.
Inspiration: The inspiration comes from the unique architecture of the Pont of Avignon. Arome worked around this strong symbolism as a working point of the creation.
Project Duration: The project started in March 2020 in Avignon and finished in May 2020.
Operation Flow: The bridge of Avignon is known the world over. Working on such a strong symbol to represent the avignon hotels was a real challenge for the team.
Team Members: - Art Director : Delphine Goyon
- Director : Remi Vicente
Image Credits: All pictures : Arome