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The Yihe Platinum Bay Sales Center Enterijer izložbenog salona by If Space Design

The Yihe Platinum Bay Sales Center Enterijer izložbenog salona by If Space Design is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.


ZlatoEnterijer· 2021

The Yihe Platinum Bay Sales Center Enterijer izložbenog salona

by If Space Design

Client: If Space Design

Zlatna nagrada A' Design Award Winner in Enterijer Category

Colors

The Design

About The Yihe Platinum Bay Sales Center Enterijer izložbenog salona

Prodajni centar Yihe Platinum Bay je enterijer izložbenog salona smješten u Nanjingu, u Kini. Enterijer obuhvata 660 kvadratnih metara i inspirisan je istorijom Kamenog grada. Elegantan i jednostavan prostor oplemenjen je dekoracijama u toplim bojama kako bi se proširio osjećaj prostranosti. Predvorje je oblikovano vertikalnim i horizontalnim linijama. Na drugom spratu, metalna mrežasta struktura, tonirano umjetničko staklo, stepenice nalik klavirskoj klavijaturi i skulpture riba od papira obilježavaju prolaz. Recepcijski pult je oblikovan poput tekuće vode. Komunikacijska ruta vodi posjetioce kroz jasno raspoređene funkcije.

The Recognition

About the Zlatna nagrada A' Design Award

The Yihe Platinum Bay Sales Center Enterijer izložbenog salona je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da The Yihe Platinum Bay Sales Center Enterijer izložbenog salona bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Yihe Platinum Bay Sales Center Enterijer izložbenog salona stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Drawing the elements of Nanjing City history, the overall design plan arranges an elegant and simple space embellished with warm-color decorations to expand the space's sense of scale. The design theme, New Era of the Stone City - Dancing Dragon and Wandering Fish, is manifested in the Stone City culture, the value of the Yuzui District, Yiju brand, project significance, space highlights, and space's atmosphere.
Dimensions & Packaging
The area of project is 660 square meter.
Tags
sales center, Nanjing Stone City culture, fish shape, tinted art glass, Hexi Yuzui District, Yiju brand, exquisite and elegant
Production Technology
Materials: Metal meshwork, rock slab, tinted art glass, corrugated stainless steel, paper sculpture
Design Challenge
The largest challenge lies in the highlight design. In order to present the perfect effect of the glass side of staircase, it needs to consider the super long materials, the color gradient and the installation order and ensure the installation of irregular-sized glass. And the paper installation needs to produce many samples to make sure the best quality and visual effects.
Research
Considering that the New District lacks profound and abundant cultural background, the designer integrated the Yiju brand spirit and historical and cultural preservation into the project. The project shows the personality of the designer, breaks the idea that "Hexi district is the cultural desert of Nanjing", and steps onto a new stage of the Yihe series.
Inspiration
The space of the lobby is outlined holistically in vertical and horizontal directions. The aisle space on the second floor are highlighted by the components of metals, tinted glass, piano-keyboard-like stairs, and artistic installations like paper fish sculptures, which can lift the space's visual effect and flexibility in the meantime. The reception desk is spliced in a form of flowing water, echoing with the background of swimming fish.
Project Duration
The project started in January 2020 and finished in June 2020 in Nanjing, China.
Operation Flow
The circulation route was supposed to be rational and beneficial to sale and improve visiting experiences. Each functional division should be well arranged and closely connect with each other. Natural light was preferred and lighting should be enhanced. The spatial layout should be reasonable, stood out the advantages of the building itself and highlighted the additional display function to satisfy daily needs of showing visitors.
Team Members
If Space Design
Image Credits
photo by: TOPIA VISION

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