Lays Heartwork Reklamna kampanja by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.
SrebroOglašavanje· 2021
Lays Heartwork Reklamna kampanja
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Srebrna nagrada A' Design Award Winner in Oglašavanje Category
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- Verified Award Winner
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The Design
About Lays Heartwork Reklamna kampanja
Lays Heartwork je reklamna kampanja kreirana za brend Lays tokom pandemije Covida-19. Kampanja odaje priznanje ljudima koji rade iza kulisa unutar Laysovog lanca vrijednosti, uključujući poljoprivrednike, radnike u tvornicama, vozače kamiona, trgovce i dostavljače. Vedre i optimistične boje kombinirane su s direktnim porukama zahvalnosti na dizajnu pakovanja. Svako pakovanje postaje počast radnicima u zajednici kojima se rijetko lično zahvaljuje. Namjera je pokazati da takav svakodnevni rad nije samo naporan rad, već rad srcem.
The Recognition
About the Srebrna nagrada A' Design Award
Lays Heartwork Reklamna kampanja je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Lays Heartwork Reklamna kampanja bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Lays Heartwork Reklamna kampanja je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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