BioStu Promotivni video proizvoda by Andrii Naidonov

BioStu Promotivni video proizvoda by Andrii Naidonov is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.

ŽeljezoFilm· 2021

BioStu Promotivni video proizvoda

by Andrii Naidonov

Client: BioStu

Željezna nagrada A' Design Award Winner in Film Category

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Verified Award Winner

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Colors

The Design

About BioStu Promotivni video proizvoda

BioStu je promotivni video kreiran s ciljem predstavljanja edukativnog uređaja za djecu u školi. Video predstavlja uređaj BioStu, koji podržava izučavanje nauka o Zemlji. Svaka scena prikazuje jednu funkciju, poput posmatranja rasta biljaka, promatranja insekata i praćenja prirodnih procesa. Naredne scene prikazuju video i time-lapse snimanje, kontrolu intenziteta svjetlosti te očitavanje vrijednosti poput temperature. Glatki prijelazi povezuju scene. Blago osvjetljenje i prirodni elementi daju videu smiren ton.

The Recognition

About the Željezna nagrada A' Design Award

BioStu Promotivni video proizvoda je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da BioStu Promotivni video proizvoda bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. BioStu Promotivni video proizvoda se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Video made to present a new start up- the device for children studying at schools. The goal is to show how usefull it can be, and model few examples covering it's main features.

BioStu is a helper for children studying earth sciences. It allows children to see plants growing, insetcts, nature processes like water tornado and biosynthesis, and much more. Children can make videos and timelapses, control the light intensy, check the parameters like temperature and so on.
Tags: motion, design, 3d animation, simulation, 3d design, motion graphics
Production Technology: Maxon Cinema4D, XParticles (rendered with Redshift), Quixel Megascans, Adobe AfterEffects, Adobe Premiere.
Inspiration: Based on the purpose, I wanted this video to be calm and mild. With a very suddle feel of mystery, as I think studying means a journey and discovery.
Keeping in mind this device should help in searching earth science, I included related elements to each scene: plants, rocks etc.
The original version for my client also included female VO, but to me it works better with just music, so this is what I keep for my portfolio.
Project Duration: Project atsrted in September 2020 and finished in October 2020
Operation Flow: The purpose of this video is to show how BioStu device can be used. Each scene is a separate feature, and I tryed to achive smooth transition from one to other, to make viewer feel we're talking about same thing all the time and keep the line. I wanted all scenes to look alive, so they all include elements corresponding to that. The light setup was also important for this, I used GI everywhere to achieve soft shadows which looks more natural. It's not hard to achieve technically, but way longer to calculate. Anyway this is what we needed for this purpose.