Dizajn Minimo Poklon kutija od dizajnera Rilind Hoxha je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Poklona.

BronzaPokloni· 2026

Minimo Poklon kutija

autor Rilind Hoxha

Klijent: Why Agency

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pokloni

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Dizajn

O dizajnu Minimo Poklon kutija

Minimo je kolekcija dječijeg nakita brenda Smaragd 1969, čiju je poklon kutiju i cjelokupno iskustvo darivanja kreirala Why Agency. Koncept je osmišljen oko djetetovog prvog dragocjenog poklona, pretvarajući trenutak primanja nakita u razigrano i nezaboravno iskustvo. Uz komade nakita, kutija sadrži paket naljepnica s dizajnima iz zlatne kolekcije, bojanku, šarene olovke i Minimo Baby pasoš za prve kupce. Svaki element potiče djecu da istražuju, stvaraju i povezuju se s kolekcijom i izvan samog nakita.

Priznanje

O nagradi Brončana nagrada A' Design Award

Minimo Poklon kutija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Minimo Poklon kutija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Minimo Poklon kutija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimenzije i pakovanje: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Oznake: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Tehnologija proizvodnje: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Dizajnerski izazov: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Istraživanje: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiracija: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Trajanje projekta: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Tok rada: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Članovi tima: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Autorstvo slika: Semi Alili