Dizajn Math Alive Identitet Brenda od dizajnera Brand Core - Visang je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ZlatoGrafika· 2021

Math Alive Identitet Brenda

autor Brand Core - Visang

Klijent: VISANG Education Inc.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Math Alive Identitet Brenda

Dinamični grafički motivi obogaćuju učinak učenja matematike u okruženju miješanog učenja. Parabolični grafovi iz matematike inspirirali su dizajn logotipa. Slovo A i V spojeno je kontinuiranom linijom koja pokazuje interakciju između vaspitača i učenika. Prenosi poruku da Math Alive vodi korisnike da postanu čarobni klinci u matematici. Ključni vizualni elementi predstavljaju transformaciju apstraktnih matematičkih koncepata u trodimenzionalne grafike. Izazov je bio balansirati zabavno i privlačno okruženje za ciljnu publiku sa profesionalizmom kao brendom obrazovne tehnologije.

Priznanje

O nagradi Zlatna nagrada A' Design Award

Math Alive Identitet Brenda je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Math Alive Identitet Brenda bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Math Alive Identitet Brenda stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Math Alive is an interactive math learning program where abstract math concepts appear as physical objects in a virtual world. The brand aims to teach math more effectively through a digital program where students can touch and experiment with math in material form. The logotype was designed with seamless flowing lines, representing the brand concept of bringing life to the abstract math concepts.
Dimenzije i pakovanje: Brand identity guideline regulates the logo specifications to ensure legibility and consistency at all times. It comprises the minimum clear space, minimum size, brand color palette, typefaces, and rules for various applications. The aspect ratio of the Math Alive logo constrains as 1.8 to 1. The primary typeface is Gotham font, delivering a compact yet bold style corresponding to the brand concept.
Oznake: Brand Identity, Logo, Branding, Visual Identity, Math, Education, Digital, Experience
Tehnologija proizvodnje: Math Alive embodies the nature of mathematics and believes math is a language that expresses logic and rational thinking. Designs for Math Alive required conveying these two notions by applying vivid colors and dynamic shapes and lines across the applications.
Dizajnerski izazov: The main task was to organize the visual identity with a fun and approachable mood. However, considering that Math Alive is part of the education business, it was inevitable to reveal its expertise that plays a leading role in the educational technology field. The key was to balance the young and fun setting for the target audience with professionalism as an educational technology brand.
Istraživanje: The research goal was to find a solution for visualizing the effective technology that Math Alive offers. The design team approached the solution by creating a visual concept of whiz kids expressing themselves through the art of bricolage. The term bricolage is a technique that uses a diverse range of materials similar to the creative and experiential learning method of Math Alive.
Inspiracija: Parabolic graphs from mathematics inspired the logo design. Letter A and V are connected with a continuous line, demonstrating the interaction between an educator and a student. It conveys the message that Math Alive guides users to become masters in math. The key visuals represent the transformation of abstract math concepts into three-dimensional graphics.
Trajanje projekta: The project started in April 2020 and finished in August 2020, in Seoul, South Korea.
Tok rada: Students struggle with math as it becomes more abstract as they advance through school. Math Alive complements such problems with an interactive digital program where students can learn math through digital communications by touching and experimenting with visual aids. The key visuals enrich the UI of the program to engage students in a fun and creative environment of Math Alive.
Članovi tima: Creative Planner: Ji-Hyun Seo
Designer: KyungHye Shin
Autorstvo slika: Shutterstock, Clipart Korea