Out Here It's Dew Reklamna kampanja by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Brončana nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.
BronzaOglašavanje· 2021
Out Here It's Dew Reklamna kampanja
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
Brončana nagrada A' Design Award Winner in Oglašavanje Category
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- Verified Award Winner
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The Design
About Out Here It's Dew Reklamna kampanja
Out Here It's Dew je reklamna kampanja kreirana za brend gaziranog bezalkoholnog pića, namijenjena ljubiteljima aktivnosti na otvorenom na srednjem zapadu Sjedinjenih Američkih Država. Kampanja podstiče ljude da uživaju u piću dok love, pecaju, voze čamac ili planinare. Kampanja je započela ponudom povrata dvadeset dolara za dozvole za lov i ribolov za 2020. godinu. Fotografska produkcija je izgradila veliku biblioteku slika za prodajna mjesta, društvene mreže i vanjsko oglašavanje. Odabrana je jedna lokacija kako bi se prikazalo rano proljeće, ljeto i jesen u jednom snimanju.
The Recognition
About the Brončana nagrada A' Design Award
Out Here It's Dew Reklamna kampanja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Out Here It's Dew Reklamna kampanja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Out Here It's Dew Reklamna kampanja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.
- Inspiration
- Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.
- Team Members
- PepsiCo Design & Innovation
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