Pepsi For The Love Of It Reklamna kampanja by PepsiCo Design and Innovation

Pepsi For The Love Of It Reklamna kampanja by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Oglašavanja, Marketinga i Komunikacije Competition Category.

ZlatoOglašavanje· 2021

Pepsi For The Love Of It Reklamna kampanja

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

Zlatna nagrada A' Design Award Winner in Oglašavanje Category

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Verified Award Winner

Verify Award Status for #119178

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi For The Love Of It Reklamna kampanja

Pepsi For The Love Of It je reklamna kampanja kreirana za kinesko tržište. Kampanja se fokusira na seriju od šest dizajna limenki za piće. Svaka limenka prikazuje drugačiji sport ili razonodu, kao što su ritmička gimnastika, stoni tenis, sinhronizovani skokovi u vodu i badminton ili čigra. Ostale limenke se odnose na muziku i ples, u skladu s nasljeđem brenda Pepsi. Kolekcija koristi prepoznatljive Pepsi boje u smjelom i disruptivnom stilu. Raznovrsni dizajni limenki omogućavaju svakom potrošaču da odabere onu koja odgovara njegovim ličnim interesovanjima.

The Recognition

About the Zlatna nagrada A' Design Award

Pepsi For The Love Of It Reklamna kampanja je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Pepsi For The Love Of It Reklamna kampanja bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Pepsi For The Love Of It Reklamna kampanja stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
Inspiration: The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.

Read the Press Release