Customized Farmland Primarna funkcija: Mobilna aplikacija od Xiaoshuai Jing and Huicong Hu

Dizajn Customized Farmland Primarna funkcija: Mobilna aplikacija od dizajnera Xiaoshuai Jing and Huicong Hu je visoko cijenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award u kategoriji Dizajn Mobilnih Tehnologija, Aplikacija i Softvera.

SrebroMobilni· 2021

Customized Farmland Primarna funkcija: Mobilna aplikacija

autor Xiaoshuai Jing and Huicong Hu

Klijent: Harbin Institute of Technology, Shenzhen

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Mobilni

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Boje

Dizajn

O dizajnu Customized Farmland Primarna funkcija: Mobilna aplikacija

Prilagođeno poljoprivredno zemljište je mobilna aplikacija za online iznajmljivanje poljoprivrednog zemljišta. Aplikacija povezuje urbane korisnike sa ruralnim zemljištem i ljudskim resursima u Kini. Nudi se šest modula: iznajmljivanje zemljišta, poljoprivreda, ruralni turizam, 5G prijenos uživo, online trgovina i online donacije. Korisnici pregledavaju mapu, biraju obližnje zemljište i pregledavaju usjeve koji se tamo mogu uzgajati. Video uživo prikazuje rast biljaka u stvarnom vremenu, a moguće je rezervisati i offline posjete farmi. Ubrani proizvodi mogu se prodati drugim korisnicima ili donirati putem platforme.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Customized Farmland Primarna funkcija: Mobilna aplikacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Customized Farmland Primarna funkcija: Mobilna aplikacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Customized Farmland Primarna funkcija: Mobilna aplikacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Customized Farmland is an online-to-offline farmland leasing platform aiming at integrating rural agriculture and human resources. It adopts a novel framework consisting of land leasing, agriculture, rural tourism, 5G broadcasting, online marketing, and online donation modules, which provides a new platform for the utilization of rural resources and new opportunities for urban residents to invest in agriculture.
Dimenzije i pakovanje: Designed for the iOS System
Oznake: Interface, Interaction Design, Visual Communication, User Experience
Tehnologija proizvodnje: At the beginning of the design, we conducted brainstorming, mind mapping, scene interviews, etc. In the realization part of the project, we used Photoshop, Illustrator and Adobe Experience Design.
Dizajnerski izazov: The biggest challenge is how to impress users a better experience of this project. We should know that this project involves many partners, such as village committees, express service providers, charities, wide purchasers, mobile operators, etc., so it is difficult to balance the relationship between users and partners, hinders the provision of services for users. After formulating the design and operation strategy, it is necessary to practice and explore continuously and try and make mistakes repeatedly, so as to achieve a good user experience.
Istraživanje: Use User-Centered Design, extract relevant design requirements through Depth Interview with target users, and integrate detailed user interview worksheets about users’ concerns about food quality, factors affecting users’ growth, personal preferences, perceptions, living conditions, planning, design inspiration, etc. In the requirements analysis stage, the process model, work activity affinity graph, and hierarchical task lists were constructed, so that the process framework and task interaction model could be established as the basis of conceptual design. In addition, the user experience measurement method of heuristic evaluation was adopted, and the design was adjusted and optimized according to the evaluation results.
Inspiracija: In China, the urban idle land accounts for a large proportion, and the loss of rural population is serious. Therefore, speeding up the construction of intelligent agriculture has been put on the agenda. Urban users have a strong demand for agricultural products as well as the rural tourism experience, so how to better meet these needs of urban users has become a new direction of rural e-commerce development.
Trajanje projekta: The project started in December 2019 and finished in September 2020 in Shenzhen.
Tok rada: First, enter the Homepage, and click on each 2.5D building to enter each service module. In the Land for Rent module, users can lease three types of land, including farmland, poultry and fish ponds, and they can choose two different modes according to their own needs, namely Share Land for Rent and Land for Rent. By browsing the map, users are allowed to select the nearest land and natural village, and view the Land Details to obtain the types of agricultural products that can be planted on the land. In addition, users can not only view the growth status of plants in real-time through 5G Live Stream and make harvest plans of agricultural products in advance, but also click on Land Details for field visits, or book offline farm experience services. At the same time, users can use the Activities to discover and participate in interesting agricultural experience activities. For the harvested agricultural products, users can trade online agricultural products with other users through the Trading page. Last but not the least, they can publish pre-sales information in advance according to the growth status of products and sell them on the platform. Besides, users are able to donate their harvested agricultural products online through Giving to make contributions to the society.
Članovi tima: Xiaoshuai Jing
Huicong Hu
Autorstvo slika: Images by Xiaoshuai Jing, Huicong Hu, 2021