Srebro Grafika · 2021
Radailiai Primarna funkcija: Vizualni identitet
- Srebrna nagrada A' Design Award 2021 in Grafika
- CLIENT: Stand UP
- Estimated Number of Design Views: 36,058
- Verification code BEFD2A1E58 · Verify this award
Colors
About Radailiai Primarna funkcija: Vizualni identitet
Radailiai je vizualni identitet stvoren za dvorac i dinosaurski park. Gornji dio logotipa dvorca prikazuje stiliziran fragment luka, uzorak dijagonalnih linija i motiv vodenih valova. Donji dio prikazuje sličan vodeni motiv i stiliziranog dinosaura. Promjenom teksta i rotacijom ikone šestougaonika za 180 stepeni nastaje logotip Dino Parka, s dinosaurom iznad i obrnutom kućom ispod. Paleta duboko zelene i ružičastog zlata povezuje dva svijeta. Identitet je primijenjen na posjetnice, postere, koverte i poklon-vrećice.
About the Srebrna nagrada A' Design Award
Radailiai Primarna funkcija: Vizualni identitet je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Radailiai Primarna funkcija: Vizualni identitet bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Radailiai Primarna funkcija: Vizualni identitet je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Press Kit
- Unique Properties
- The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
- Dimensions & Packaging
- We created the design for business cards, posters, envelopes, and gift bags.
- Tags
- Visual identity, Restaurant, Logo, Graphic Design, Lithuania
- Production Technology
- Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
- Design Challenge
- The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
- Research
- With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
- Inspiration
- A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity. - Project Duration
- The project started in December 2019 in Klaipeda and finished in May 2020.
- Operation Flow
- The logo was simplified, and supported by a simple, and clear visual identity.
