Soda Grocery Prehrambena ambalaža by Lan Shenfan and Xu Jingwen is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2021
Soda Grocery Prehrambena ambalaža
Client: Macau University of Science and Technology
Željezna nagrada A' Design Award Winner in Grafika Category
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The Design
About Soda Grocery Prehrambena ambalaža
Soda Grocery je dizajn ambalaže za suvenirske prehrambene proizvode koji se prodaju posjetiocima u Makau. Dizajnerski jezik je inspirisan ambalažom za pirotehniku proizvedenom u Makau tokom dvadesetog vijeka. Slike četiri žene preuzete sa historijske ambalaže ponovo su nacrtane kao savremene ilustracije i odštampane u izraženim bojama. Četiri prehrambena pakovanja nose ove ilustracije, a svaka kutija mjeri 185 sa 145 sa 55 milimetara. Štampani omotni papir i unutrašnje etikete obrađeni su tehnikama reljefnog utiskivanja, UV lakiranja, bronzanja i sječenja štancom. Dizajn zadržava regionalni karakter uz istovremeno zadovoljavanje modernog ukusa.
The Recognition
About the Željezna nagrada A' Design Award
Soda Grocery Prehrambena ambalaža je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Soda Grocery Prehrambena ambalaža bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Soda Grocery Prehrambena ambalaža se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Update to the local graphic packaging design language during the history
- Dimensions & Packaging
- Width 185mm x Depth 145mm x Height 55mm
- Tags
- package, brand, inheritance, graphic, illustration
- Production Technology
- Choose packaging paper Scheduling other production materials Printing wrapping paper and inner sticker Process production filming, embossing, UV, bronzing, die-cutting finished product cutting
- Design Challenge
- Firecrackers in history are the representative products of Macau exported overseas. Therefore, in the design process of this project, it is necessary to retain the regional characteristics of Macau of the times, but also to have the style of modern design language, and to change the "attribute" of the packaging attached to its original pattern. : Since the setting of firecrackers is prohibited in Macau, the We need to change from the original packaging of firecrackers to packaging of special tourist food is the two biggest challenges of the project.
- Research
- Research Type is Exploration Research Research goal is Analyze the packaging of firecrackers that appeared in Macau in the 20th century, sum up its graphic language, and design a new type of packaging that meets the modern society with the characteristics Research Method is Observation Research tool is Old Macau firecracker packaging
- Inspiration
- The special history and culture of Macau created firecrackers with historical characteristics, but they suddenly disappeared after the industrial transformation. We summarized and sorted out representative packaging graphic languages, updated the design with modern graphic languages, adopted bold colors, and converted the original functions of the products into new packaging
- Project Duration
- The project started in Macau in March 2020 and will be completed in Macau in June 2020.
- Operation Flow
- In order to facilitate the use of mass consumers, the most common packaging method is adopted
- Team Members
- Shenfan Lan
JingWen Xu - Image Credits
- Shenfan Lan/JingWen Xu
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