Gravity Primarna funkcija: Dizajn enterijera kina by Design Action

Gravity Primarna funkcija: Dizajn enterijera kina by Design Action is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Unutrašnjeg Prostora i Izložbi Competition Category.

SrebroEnterijer· 2021

Gravity Primarna funkcija: Dizajn enterijera kina

by Design Action

Client: Design Action

Srebrna nagrada A' Design Award Winner in Enterijer Category

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Colors

The Design

About Gravity Primarna funkcija: Dizajn enterijera kina

Book Text: Gravity je enterijer kina u Šangaju, Kina, koji se prostire na 2800 kvadratnih metara. Dizajn je inspirisan idejom da ekstremna gravitacija formira crnu rupu koja iskrivljuje prostor i vrijeme. Bijeli vrtlog na plafonu podsjeća na taj efekat, sa naslaganim svjetlosnim nišama koje se uzdižu od niže ka višem poput spiralnog stepeništa. Vrtlog također oblikuje zidove i pod. Tekuće linije prekrivaju zidove, sa zlatnim i srebrnim akcentima koji se uvijaju u forme koje podsjećaju na uvijene listove. Materijali uključuju kamen, akustične panele, plastični laminat, tepih i gips-karton ploče.

The Recognition

About the Srebrna nagrada A' Design Award

Gravity Primarna funkcija: Dizajn enterijera kina je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Gravity Primarna funkcija: Dizajn enterijera kina bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Gravity Primarna funkcija: Dizajn enterijera kina je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gravity reshapes the cinema appearance. The white ceiling swirl design mimics the black hole, where numerous particles flow into the trajectory and form a stacked light cove from low to high. At the same time, the swirl design composes the wall and floor design. The walls of the whole cinema are covered with flowing lines, combining gold and silver colour as feature accent, in which the lines are twisted and turned forming the shape of rolled up leaves in this distorted space.
Dimensions & Packaging: 2800 Sq.m
Tags: cinema, white, gravity, entertainment, film, movie, theatre, interior, design action
Production Technology: Stone, Acoustic panel, Plastic laminate, Carpet, Gypsum board
Design Challenge: The whole design is dominated by curve lines. The spiral ceiling design has a direct impact on the floor, the space planning, wall light trough design and so on, each space are closely related to each other. The whirlpool design on the ceiling, it is composed from low to high with different radius extending upward like a revolving staircase. In order to study the relationship between each ceiling swirl, a number of models were made to simulate the dynamics of vortices.
Research: The designer refers to Einstein's theory of “General Relativity”, which mentions that when gravity reaches its extreme, black holes will form, absorb everything, and space-time will be distorted, forming an irremediable scene. This mysterious scene arouses the designer's curiosity and hopes to capture that moment through space.
Inspiration: "When gravity reaches at its extreme, it will form a black hole, absorbing everything, and distort the space and time; forming an irremediable scene." .

Countless particles permeate the silent space, suddenly gravity depicts a track of guides towards the ceiling, and form a huge whirlpool. In the distorted space, particles are reshape and restructured, leaving streamlined traces on ceiling and wall, capturing a moment in space.
Project Duration: The project finished in Jan 2020 in Shanghai, China.
Operation Flow: This project the original site is the earliest airport in China. Designers believe that this place is full of desire for flying from the people in the past, so the design concept hopes to achieve a sense of weightlessness of gravity so that people can have their own sense of flying and satisfy human fantasies about the universe since ancient times. Cinema is a place where audiences can fantasize and dream, so the design should have a story like movie plot, so that design concept directly affects the layout and shape of space, making design more unique and more cinematic.
Patents: Design Action
Team Members: Creative Director: Vincent Li
Designer: Mancy Li
Image Credits: Design Action