MG iSmart Interfejs infotainment sistema od Star

Dizajn MG iSmart Interfejs infotainment sistema od dizajnera Star je visoko cijenjeni dobitnik prestižne nagrade 2021 Zlatna nagrada A' Design Award u kategoriji Dizajn Interfejsa, Interakcije i Korisničkog Iskustva.

ZlatoInterfejs· 2021

MG iSmart Interfejs infotainment sistema

autor Star

Klijent: SAIC Overseas Intelligent Mobility Technology Co., Ltd.

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Interfejs

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Dizajn

O dizajnu MG iSmart Interfejs infotainment sistema

MG iSmart je interfejs infotainment sistema dizajniran za automobile brenda MG. Interfejs podržava izlazak na novo tržište kroz prilagođeno rješenje izgrađeno oko povezivosti, digitalnih dodirnih tačaka i pametnih asistenata. Istraživanja i sesije razvoja ideja sa timom brenda i sa kupcima na ciljnim tržištima usmjeravali su korisničke tokove. Prototipirana su tri koncepta interakcije, a šest vizuelnih pravaca je testirano prije nego što je jedan konačni pravac odabran i detaljno razvijen. Vozila opremljena sistemom MG iSmart su na putevima u Indiji i Tajlandu.

Priznanje

O nagradi Zlatna nagrada A' Design Award

MG iSmart Interfejs infotainment sistema je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da MG iSmart Interfejs infotainment sistema bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. MG iSmart Interfejs infotainment sistema stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
Dimenzije i pakovanje: Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
Oznake: Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
Tehnologija proizvodnje: We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
Inspiracija: Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
Trajanje projekta: Timeline January 2019 until May 2019

HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019.
Članovi tima: Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.