Thirty Years Anniversary Brend identitet by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Željezna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.
ŽeljezoGrafika· 2021
Thirty Years Anniversary Brend identitet
Client: Salvita Design
Željezna nagrada A' Design Award Winner in Grafika Category
Verified Award Winner
Verify Award Status for #120942The Design
About Thirty Years Anniversary Brend identitet
Tridesetogodišnjica je brend identitet kreiran u čast tridesete godišnjice obnovljenih diplomatskih odnosa između Litvanije i Njemačke. Amblem ističe broj trideset i kombinuje dvije cifre sa bojama zastave svake zemlje. Na većim primjenama nula je odsječena, kako bi izgled ostao jasan, tekst čitljiv, a oblik funkcionisao kao grafički element. Na šolji, drška upotpunjuje odsječenu nulu. Obojene oznake na bijeloj podlozi poboljšavaju vidljivost. Identitet uokviruje javne događaje i komunikaciju.
The Recognition
About the Željezna nagrada A' Design Award
Thirty Years Anniversary Brend identitet je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Thirty Years Anniversary Brend identitet bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Thirty Years Anniversary Brend identitet se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo was created for the German Embassy in Vilnius in order to mark their 30 year anniversary of restored diplomatic relations between Lithuania and Germany. The logo tells a story of two countries who have developed close relations. It is shown by highlighting the number 30 and combining it with the flag from each country.
- Dimensions & Packaging
- To enhance the visibility of the logo, it was decided to use colored signage on a white background.
- Tags
- Anniversary, logo, signage, visual identity, branding, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
- Production Technology
- Using a larger logo, it came down to a cropped number zero because it does not overload the layout, maintaining good readability and creating a nice graphic element. There was also playful use of the cropped zero on a mug, using the handle of the mug to complete the zero.
- Design Challenge
- To create a successful logo expression of the friendship between Lithuania and Germany.
- Research
- Inspired by the flags of the two states, a modern, stylish and recognizable corporate anniversary emblem was created to visibly frame public events and projects. It will be used by the German Embassy in Lithuania in its external communication throughout 2021.
- Inspiration
- Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Germany recognized the reestablished independence of Lithuania and diplomatic relations were restored.
- Project Duration
- Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
- Operation Flow
- The logo not only commemorates the 30 years of restored bilateral friendship and cooperation, but also looks ahead, towards a common future. The merged numbers are like looking through glasses, upon a road with two different countries headed together in the same direction.
- Image Credits
- Erin Hope Stevens (Copywriter)
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