Designers Brasileiros Identitet Brenda by Tiago de Albuquerque Sales e Kiemle

Designers Brasileiros Identitet Brenda by Tiago de Albuquerque Sales e Kiemle is a highly esteemed winner of the very prestigious 2021 Zlatna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

ZlatoGrafika· 2021

Designers Brasileiros Identitet Brenda

by Tiago de Albuquerque Sales e Kiemle

Client: Designers Brasileiros

Zlatna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Designers Brasileiros Identitet Brenda

Brend web stranice Designers Brasileiros sastoji se od panela u obliku slova D sastavljenog od geometrijskih dijelova koji se međusobno uklapaju i predstavljaju dizajnerske specijalitete. Ovi komadi su oblici izvučeni iz brazilske zastave, a također čine slovo B i tukan. Tukan je definiran činjenicom da je jedan od najvećih raspršivača sjemena brazilske faune i jedan od onih koji su odgovorni za formiranje tropskih šuma. Dakle, za brend, raspršivanje sjemena od strane tukana konceptualno simbolizira širenje znanja što je svrha web stranice.

The Recognition

About the Zlatna nagrada A' Design Award

Designers Brasileiros Identitet Brenda je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da Designers Brasileiros Identitet Brenda bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Designers Brasileiros Identitet Brenda stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand of the Blog Designers Brasileiros is a panel with the format of the letter D composed by geometric pieces that fit and represent design specialties. These parts are shapes extracted from the Brazilian flag that also form a letter B and a toucan. The toucan is one of the largest seed dispersers of Brazilian fauna, one of those responsible for formation of tropical forests. For the brand, the dispersion of seeds symbolizes the dissemination of knowledge by Designers Brasileiros.
Dimensions & Packaging: Main image 3600px x 3600px. Optional images 1800px x 1800px
Tags: brand identity, visual Identity, logo, branding, graphic design, symbol, golden ratio, Brazilian design
Production Technology: Developed graphically in golden ratio, with a specific technique called squared golden ratio. For this, the gold rectangles are positioned proportionally to form a gold square. This square served as the grid that formed a harmonic and intentionally proportional symbol.
Design Challenge: The great challenge was to represent in a brand the idea of disseminating knowledge to designers in a Brazilian and charismatic way.
Research: Everything was developed with a design project methodology that involved research on the client's history, Brazilian culture, golden ratio techniques applied to design and studies on how to graphically represent concepts such as the dissemination of knowledge in the areas of design in a Brazilian way.
Inspiration: For the visual identity of an important Blog aimed at the Brazilian design market, focused on the dissemination of knowledge in the area, was used a set of references that express the design, art and nature of Brazil. These sources of visual and cultural inspiration were sought in the national flag, fauna, flora and in renowned names of art, such as Athos Bulcao and Di Cavalcanti.
Project Duration: This project started in October 2020 and was completed in January 2021 to commemorate the 10 years of Blog Designers Brasileiros
Operation Flow: A visual identity that takes the viewer to the design, culture and nature of Brazil.
Team Members: Tiago de Albuquerque Sales e Kiemle