Tinkoff Investment Reklamni video by Egor Maraev is a highly esteemed winner of the very prestigious 2022 Brončana nagrada A' Design Award in Dizajn Filma, Videa i Animacije Competition Category.
BronzaFilm· 2022
Tinkoff Investment Reklamni video
by Egor Maraev
Client: Blaster Studio
Brončana nagrada A' Design Award Winner in Film Category
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The Design
About Tinkoff Investment Reklamni video
Tinkoff Investment je tridesetsekundni reklamni video za bankarsku investicijsku uslugu. Video predstavlja Georgea Washingtona kao glavnog lika. On sjedi na sofi i jede picu, umoran i lijen, a predstavlja novac. Neobična slika nosi glavnu ideju, a to je da novac treba čuvati u dobroj formi i natjerati ga da radi. Animacija kombinuje cel animaciju i cutout animaciju, spojene digitalnim kompozitingom. Video je bio prikazivan u širokom obimu kao preroll prije online videa i postigao je visoku stopu konverzije.
The Recognition
About the Brončana nagrada A' Design Award
Tinkoff Investment Reklamni video je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Tinkoff Investment Reklamni video bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Tinkoff Investment Reklamni video sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Blaster team used very uncommon image of George Washington. Banks usually don't want to try something provocative in their advertising campaigns, that's why this work looks quite unusual.
In a main scene one can see George Washington sitting on a sofa and eating a pizza. He isn't in a good shape, he is tired and lazy, and in the end - he is money. This is the key image of this video and this image gives viewers the main idea - keep your money in a good shape, make them work for you. - Dimensions & Packaging
- 30 seconds duration
- Tags
- video, 2d animation, animation, character, advertising video
- Production Technology
- Cel animation, cutout animation, Adobe After Effects compositing
- Inspiration
- A client's advertising agency provided Blaster studio with the script, and there was the line about "the money on a bicycle". Blaster team tried different approaches to find the correct way of drawing money on a bicycle, but then they thought about money as a man. And there was actually a man on US dollar , so finally designers found the solution. They decided to portray George Washington as a main hero.
Also for the second video Blaster team made the funny dog. One can find the second video in External link section. - Project Duration
- Project started and ended in September 2020, it was targeted to russian internet audience.
- Operation Flow
- Lazy Money video was shown widely as a preroll on Youtube and the conversion rate was high enough.
- Team Members
- Blaster animation team
Director: Egor Maraev
Producer: Artem Kuzmin
Illustrations: Daniel Shubin
Animation: Kirill Zak
Mikhail Kishov
Compositing: Boris Rostovtsev
Vladimir Sokolov
Sound-design: Alexey Timoshin
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