Diplomatic Relations Primarna funkcija: Dizajn logotipa by Salvita Bingelyte

Diplomatic Relations Primarna funkcija: Dizajn logotipa by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2021 Srebrna nagrada A' Design Award in Dizajn Grafike, Ilustracije i Vizuelne Komunikacije Competition Category.

SrebroGrafika· 2021

Diplomatic Relations Primarna funkcija: Dizajn logotipa

by Salvita Bingelyte

Client: Salvita Design

Srebrna nagrada A' Design Award Winner in Grafika Category

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Colors

The Design

About Diplomatic Relations Primarna funkcija: Dizajn logotipa

Book Text: Diplomatski odnosi je logotip kreiran za Njemačku ambasadu u Vilniusu. Dizajn simbolizira veze između Litvanije i Njemačke. Inspirisane trobojnim nacionalnim zastavama, za svaku državu su nacrtane tri kvačice u bojama njene zastave. Oznake se protežu kao dvije paralelne strane, poput željezničkih pruga koje se razdvajaju, a zatim ponovo spajaju. Crvene kvačice su spojene kako bi predstavljale prijateljstvo i jedinstvo. Obojeni simbol postavljen je na bijeloj pozadini i može se primijeniti na uredski materijal, vanjsko oglašavanje i korporativne poklone. Ponavljanje simbola u liniji formira uzorak.

The Recognition

About the Srebrna nagrada A' Design Award

Diplomatic Relations Primarna funkcija: Dizajn logotipa je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Diplomatic Relations Primarna funkcija: Dizajn logotipa bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Diplomatic Relations Primarna funkcija: Dizajn logotipa je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo was created for the German Embassy in Vilnius to symbolize diplomatic relations between Lithuania and Germany. Inspired by tricolor national flags, three check marks were created for each country using the colors of their flags. The marks represent two parallel sides, like train tracks heading in opposite directions, but coming back together again and being connected. The red check marks are combined, representing friendship and unity between the two countries.
Dimensions & Packaging: To enhance the visibility of the logo and keep original colors, it was decided to use a colored symbol on a white background.
Tags: Logo, symbol, visual identity, branding, corporate identity, graphic design, Salvita Bingelyte, Salvita Design, Lithuania, Germany
Production Technology: The symbol of Lithuanian German cooperation is easily applied to stationery, outdoor advertising and corporate gifts. Combining more symbols in one line creates a pattern that can be used in many places.
Design Challenge: After drawing numerous symbols, it finally came to a modern and memorable logo design which will be used by the German Embassy in Lithuania for its external communication, events and promotional goods.
Research: A national flag is the most easily recognizable country symbol, so while searching for similarities between the two countries, the same patterns stood out in their flags and it was decided to find symbols that could seamlessly utilize these patterns, hence the check marks became a logical design solution.
Inspiration: Lithuania and Germany are connected by a long, rich history. Bilateral relations between the two states existed from 1918 and again since 1991 when Lithuania regained its independence just a few months after the reunification of Germany and diplomatic relations were restored.
Project Duration: Started in January 2021 and finished February 2021 in Vilnius, Lithuania.
Operation Flow: The symbol highlights the relationship between the two countries by visually uniting the colors of their flags. The logo reflects the moment when two countries diplomatically unite, moving forward together into the future. The colorful marks provide a dynamic symbol, expressing the multifaceted relationship between Lithuania and Germany.
Image Credits: Erin Hope Stevens (Copywriter)